How to Package Group Coaching With Masterminds
Nour
Founder, Coachful

Package group coaching with mastermind work by defining what each part contributes and how participants move between them. A shared curriculum can introduce a concept; facilitated peer inquiry can explore its use in different situations. Explain the schedule, individual airtime, support and information audience rather than rely on the hybrid label.
Neither term has to describe a rigid opposite. Group coaching can already include peer reflection, and a mastermind can have a clear curriculum. The practical task is to design a coherent service, not sell two overlapping meetings as two separate benefits.
Define the experience you intend to offer
| Element | Example purpose | What participants need to know |
|---|---|---|
| Shared learning | Explore an original project-selection process through examples and short exercises. | Preparation, access, application and how it can be adapted. |
| Mastermind clinic | Hear questions and relevant peer experience about one member's chosen application. | Selection, airtime, appropriate disclosure and who retains decisions. |
| Combined offer | Connect common concepts with individual reflection over an agreed period. | The actual cadence, scope, support and ending. |
If an organization wants its intact team coached on collective performance, clarify that scope separately. ICF's Team Coaching Competencies address the team as the client and distinguish team coaching from other modalities. A peer cohort of independent participants is not automatically team coaching because members share a room.
Choose among three packaging patterns
Concurrent: Run a small curriculum alongside recurring peer clinics. This fits people who need common material now and can bring applications as they learn. Make the total workload clear.
Sequential: Begin with a defined learning phase, then offer a separately described peer phase. State whether both are included in the original purchase or whether later participation is optional. Do not sell a complete course and then require another purchase to obtain the promised support.
Optional combination: Sell a complete group offer with an optional mastermind component for suitable people. Check membership fit and capacity independently of someone's ability to pay for an upgrade.
Choose the simplest pattern that serves the audience. Combining formats can create more administration and participant effort, even if some resources are reused.

Connect three delivery pillars with a clear support route
First, create the appropriate curriculum and workbook. Keep each concept linked to an application rather than release a large vault without direction.
Second, schedule facilitated clinics. Monthly ninety-minute meetings and fortnightly meetings are different commitments. Define the dates and individual clinic arrangement before advertising either.
Third, offer a purposeful peer check-in. A triad can hear a brief learning account and ask a useful question, with an alternative for someone who cannot participate. Habit tracking is optional where it fits the chosen action, not a requirement to display personal routines to peers.
Fourth, define between-session communication. A channel needs an audience, scope, moderator and realistic response arrangements. Its existence does not promise rapid decisions, constant facilitator attention or specialist advice.
A complete six-month offer card
This original fictional example serves twelve independent project leaders. It combines a short learning phase with recurring peer inquiry. It is not a market standard or a legal agreement.
| Offer field | Proposed scope |
|---|---|
| Purpose | Explore how participants choose and review suitable projects within their own authority. |
| Membership | Up to twelve relevant participants, with fit and conflict review. |
| Term | Six stated calendar months. |
| Shared learning | Four short lessons and application worksheets, introduced during the first two months. |
| Clinics | Two 90-minute calls each calendar month, with actual dates supplied. |
| Individual places | Two planned clinic places per person over the term, subject to the agreed rotation and missed-place process. |
| Peer check-in | Optional triads meeting once per month, with a solo alternative. |
| Community | The selected cohort space, with appropriate topic and information boundaries. |
| Support | Defined questions route and staffed response hours, not continuous monitoring. |
| Resources | The selected materials and actual retention period after completion. |
| Payment | A stated total, currency, applicable charges and payment/renewal terms. |
| Ending | Review outstanding work and access; no automatic alumni enrollment. |
Let participants see the time demand. In a month with two 90-minute clinics, one twenty-minute peer check-in, thirty minutes of preparation and a thirty-minute application, the planned effort is 260 minutes, or 4 hours 20 minutes. More demanding projects may take longer. This is not a “two hours monthly” service merely because some material is prerecorded.
Map learning into peer work
The following original four-lesson map supplies a common language without requiring everyone to make the same decision.
| Lesson | Application | Suitable clinic question |
|---|---|---|
| Clarify the decision | Name the project choice, authority and deadline. | What do I still need to understand before choosing? |
| Identify criteria | Explain relevant constraints and priorities in the person's context. | Which criteria conflict, and what does that mean here? |
| Examine options | Compare plausible alternatives, including deferring or declining. | What assumption deserves checking before I commit? |
| Review a small test | Consider an appropriate low-risk information-gathering step. | What did I learn, and does the next decision change? |
Keep organizational approval, legal advice and financial commitments with the appropriate people. Peers can offer perspectives, but the group should not decide a member's strategy by majority vote.
A worked clinic that uses the curriculum
In this fictional case, Sana is choosing whether to take responsibility for an additional internal project. She knows the deadline but not which current work would move. Her prepared brief contains no restricted client, staff or commercial details.
Sana: I used the criteria sheet, but both options look worthwhile. I want the group to help me pick.
Facilitator: What would you like to understand from peer inquiry before you decide?
Sana: Whether I am missing a practical constraint.
Peer: Which current responsibility would change if you took this on?
Sana: I have not asked. I assumed I would fit it around everything else.
Another peer: In my context I needed a workload conversation before comparing projects. Would it be useful to hear how I prepared that, without treating it as the answer here?
Sana: Yes. My next step may be to clarify the available time, then revisit the choice.
The curriculum gave Sana a starting process. Peer questions exposed missing information rather than delivering a prescription. The facilitator checks what she wants to record and whether any follow-up fits the agreement.
For a ninety-minute clinic call, an original agenda can use ten minutes to open, thirty-five minutes for each of two member places and ten to close. A place can divide into five minutes to frame, ten for clarifying questions, fifteen for optional perspectives and five for the member's reflection. The complete totals are 35 and 90 minutes respectively.
Decide airtime before cohort size
Two calls per calendar month for six months create twelve calls. Two individual places per call create twenty-four places. Twelve members could each be scheduled twice if attendance and the rotation permit. A twenty-four-member group would have one place each, not the same individual attention.
A monthly format creates six calls and twelve places over that term. Fortnightly is also different from twice monthly: across a full fifty-two-week year it produces twenty-six meetings, compared with twenty-four for twice monthly. State exact dates instead of using “biweekly” ambiguously.
A peer pod does not replace a purchased facilitator clinic place. Provide a fair missed-place process and permission to pass. The executive-mastermind delivery guide develops further facilitation and admissions decisions.
Route each question to the right audience
| Question or material | Possible route | Check first |
|---|---|---|
| Clarification of a course concept | Agreed course question or group explanation. | Real visibility and response arrangements. |
| Individual application suitable for peers | Requested clinic or chosen excerpt in the cohort. | Member consent, appropriate scope and actual audience. |
| Private personal or organizational concern | Purchased private session or another appropriate support route. | Competence, information limits and actual service allowance. |
| Billing, access or complaint | Appropriate restricted operations contact. | Identity, record and authorized decision owner. |
Avoid exchanging current/future competitive prices, hiring restrictions or other sensitive coordination in an ordinary peer group. Different industries do not automatically remove labor-market competition. A confidentiality agreement does not resolve every obligation to employers, clients or the law.
Offer three tiers only when support differs
A core tier can include the complete stated curriculum, scheduled clinics and community. A second can add a defined private-session allowance. A third can include separately scoped document review or an optional retreat where you are competent to provide it.
Spell out what “priority messaging” means: the actual days, reply deadline, included volume and out-of-hours rule. Spell out private frequency rather than use “bi-monthly,” which can mean twice a month or once every two months.
Keep sensitive coaching material separate from group records, whichever tier someone buys. An expensive package does not extend professional competence or authorize access to another member's answers. The price should follow a deliverable scope rather than an unsupported assumption that a VIP label increases retention.
Count the whole six-month workload
In an original planning model, twelve 90-minute calls require 18 hours. One hour of preparation/follow-up per call adds 12. Four hours per month of bounded community work adds 24. Allow 12 hours for onboarding, operations and concerns, plus 10 hours of curriculum maintenance. Total planned work is 76 hours.
At an assumed cost of$100 per hour, that is$7,600. Add illustrative other direct costs of$1,400:$9,000. Twelve participants at a hypothetical$900 produce$10,800 gross billings and a$1,800 remainder after these identified costs, before other expenses and taxes. Nine paying participants produce$8,100 and a$900 shortfall if the same costs remain.
Private sessions, extra reviews or a retreat need additional capacity and cost. A reusable lesson may reduce repeated preparation, but updates, access support and individual questions still require work.
Use eight operational checks
- Curriculum: Each lesson serves a useful application and has an accessible route.
- Calendar: Publish the actual meeting dates, time zone and change arrangements.
- Clinic process: Define requests, rotation, timing, permission to pass and follow-up.
- Peers: Explain voluntary pairings, conduct, contact choices and concern reporting.
- Community: Verify audience, moderation and acceptable material.
- Support: State realistic response hours, volume and scope.
- Delivery and billing: Check actual inclusions, payment terms, enrollment and access separately.
- Completion: Define final work, retention, billing and any optional next service.
Review these before adding another cohort. The signature curriculum guide provides a more detailed syllabus and application canvas.
Build the actual Coachful components
Use the appropriate program/cohort and actual course resources. Choose the community audience deliberately: a program community and the workspace main feed are different. An Offer can package configured programs, resources, sessions and relationship access, but a description does not create those inclusions.
Program curriculum and course drip are separate settings. A lesson unlock does not automatically send a lesson-specific message or book a call. Review saved session audience, timing and any separately scheduled sequence. New cohorts start from the program template, not another cohort's custom calendar or discussion history.
Keep submitted worksheets and private takeaways distinct. A private lesson takeaway is not coach-visible. An actual course question can be public or private according to its saved configuration; explain the intended route before inviting personal examples.
Existing buyers retain the applicable purchased plan, price and access. Select and review each tier's real entitlements before publishing new terms. Explore Coachful's features for the supported delivery and packaging tools.
End well and offer continuity without pressure
Review what participants used, what was unhelpful and what they want next. Return to the original purpose without forcing a positive transformation story. Completion can be a suitable ending.
An original alumni invitation is: “The current cohort ends on the stated date. If continued peer inquiry would be useful, the separate alumni offer includes one monthly meeting and the described community access. You can review its actual terms or finish here; either choice is welcome.”
Make clear whether old resources remain available and whether a new purchase is needed for a new space. An invitation, a final worksheet or a positive review is not automatic enrollment in a renewing membership.

Frequently asked questions
Must group coaching contain a fixed curriculum?
No. That is one delivery choice. Define what your program actually does rather than rely on a universal distinction between group coaching and masterminds.
Should I combine formats concurrently or sequentially?
Choose through the audience's need, available time and support capacity. Make both the learning path and total commitment understandable.
Can peers decide another member's next action?
They can offer relevant questions and experience within the agreement. The member retains their own decisions and appropriate professional responsibilities.
Does a twelve-person group guarantee two clinic places each?
Only a real schedule and missed-place process can support that promise. The arithmetic must fit the actual call count and agenda.
Is alumni continuation part of the original offer?
Only if that is explicitly included. Otherwise it is a separate voluntary decision with its own scope and payment terms.
The service designs, scripts and calculations are original examples. Primary context comes from current ICF modality and agreement guidance, current US worker-antitrust guidance and current Coachful product source; it is not evidence of guaranteed results or a universal pricing model.







