AI coaching assistant that actually knows your clients.
Meet Michelle. She summarizes every call, briefs you before every session, drafts your emails and content, and runs your busywork — all with one-click confirmation. Powered by Claude, included on every paid plan.
Powered by Claude
Commercial API protections
Michelle
Your AI coaching assistant
You
Who hasn't checked in this week? Brief me on James before our 3pm call.
Michelle
3 clients haven't checked in: Sam, Diego, Lila.
James · 3rd session · last call he wanted to focus on Q1 OKRs. Habit streak: 12 days. Last note: "energy improving." 🎯
ChatGPT doesn't know your clients.
Michelle does.
Generic AI tells you to copy-paste your CRM. Michelle just reads it directly — your calendar, your payments, your goals, your sessions — and acts on what she sees.
The old way
- Typing notes during a session instead of actually listening
- Pasting your client list into ChatGPT, hoping it helps
- Forgetting context between calls because there's no thread
- Drafting the same broadcast email for the 100th time
With Michelle- Calls auto-summarize, notes attach to the client profile
- Michelle reads your CRM, calendar, payments — directly
- Per-client briefings before every session, on demand
- One-click drafts for emails, programs, social posts, websites
From "I should write a follow-up" to sent before the next call.
Ask in plain English
Click the Michelle button on any /coach page and type what you need. "Brief me on James." "Who hasn't checked in this week?" "Draft a broadcast about tomorrow's call." She responds in seconds, not minutes.
Ask Michelle anything
Plain EnglishBrief me on James before 3pm
How much MRR this month?
Draft a broadcast about Friday
Generate a course cover
She reads your CRM, in real time
Michelle has direct read access to clients, sessions, payments, programs, content, calendar, intake forms, analytics. No copy-paste. No "I don't have access to your data." She actually pulls the answer.
Live answer · ~1.2s
ReadingHow are my clients doing this week, and where am I on revenue?
Michelle
24 active clients, energy trending up. You're at $12,840 MRR — 86% of your $15k goal.
24
12d
$12.8k
Confirm before any write
For any action that changes your data — sending a broadcast, creating a program, refunding a payment, generating a website section — Michelle drafts it and shows you a confirmation card. One click to execute, one click to cancel.
Always asks first
You stay in controlMichelle
Ready to send. Confirm when you're ready 👇
Send broadcast to Spring cohort
12 members · chat + push
“Heads up — tomorrow's group call moves to 3:00 pm EST. Same Zoom link.”
Done — and remembered
Calls auto-summarize. Conversations remember context across messages. Older threads get summarized so memory stays usable as it grows. Michelle is per-coach, per-org — she never sees another coach's data.
Memory · per coach
Org-isolatedOlder conversation · summarized
You asked about Q1 strategy 3 weeks ago. Set goal: $15k MRR by Apr 1. Drafted onboarding sequence. Created Spring cohort.
Pull this week's revenue, compare to last week.
$3,847 this week, +24% vs last. Stayed on pace for your $15k MRR goal. 🎯
ChatGPT-grade reasoning.
Coach-grade access to your data.
Knows everything. Does the busywork.
Michelle has live access to every part of your practice — and acts on it. Every action asks for your confirmation first, so you stay in control.
She knows
She does (with one-click confirm)
24/7
On call
Private
Your data only
Claude
Powered by
Per-client briefings
Before every session, ask Michelle for a 30-second briefing on the client. Goals, recent tasks, missed check-ins, energy trend.
James
3rd session
- Goal: Q1 OKRs
- 12-day streak
- Energy: ↑ 24%
Every call, summarised.
The summary lands on the client profile, so you never type mid-session.
Wired into the rest of Coachful
Michelle isn't a separate ChatGPT tab. She lives inside your dashboard, with read + write access to every part of your practice.
Covers and headers, generated.
Images go straight into your library, ready for courses and posts.
Loved by the coaches
who actually use it.
"I tried running my coaching business across five different apps. It was a complete waste of time and money. Then I found Coachful. It was everything I need in one platform."
Christopher Duff
Founder, Duff X Athletics
"It's the coaching platform I always wanted — it just didn't exist yet. I have one dashboard for everything and already saved $1,300 by cancelling all the tech I had duct-taped together."
Emily F.
Coach · United States
"Fantastic piece of software for coaches who want everything to be in one place. The Coachful team have been amazing at being on hand to help get everything set up. Would highly recommend!"
Luis
Coach · United Kingdom
Michelle is the AI assistant inside Coachful.
It works from live practice data across clients, programmes, sessions, calendar and payments, builds programmes, drafts emails, summarises calls, and gives a coach private feedback on their own coaching against the ICF Core Competencies.
- Clients
- Sessions
- Payments
- Programs
- Habits
- Community
- Website
- This pageAI assistant
Plans
7-day free trial · 0% platform fee
Monthly plans: Lite: $29/month for up to 5 clients; Solo: $49/month for up to 20 clients; Pro: $99/month with unlimited clients; Studio: $199/month with unlimited clients. 0% platform fee. 7-day free trial. A card may be requested during plan setup; review the billing terms before confirming.
What it does
- Builds a programme from a description, with weeks, tasks and habits.
- Summarises recorded sessions and writes the client-facing summary.
- Scores the coach's own sessions against ICF Core Competencies 3 to 8, privately, when the coach turns it on.
- Drafts emails and content from the coach's real client and programme data.
- Writes and confirms changes to the practice, with confirmation before any write.
Good to know
- It does not coach clients on the coach's behalf without the coach configuring it.
- Its competency feedback is a self-development aid, not an ICF assessment and not a substitute for mentor coaching.
“Such a great platform! I've been searching for something like this for ages now and it's finally here.”
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“This really is an amazing tool. I am still building but it is the first Coaching tool that has everything I have wanted.”
James Wallaceon Trustpilot 
“Coachful has a really classy platform that is easy to navigate, and create programs for my coaching clients.”
Gilli Moon Aliottion Trustpilot 
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John Winderson Trustpilot 
“Coachful has been a game-changer for my coaching! Being able to have goal-setting and focus-driven applications has elevated my courses and programs.”
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Elizabeth Gentzkowon Trustpilot
Your Whole Practice, in 30 Seconds
Clients, sessions, programs, chat and payments in one calm workspace that carries your brand.
Pair Michelle with the rest of Coachful
All your questions, answered
The eight things coaches ask before letting AI into their practice.
Michelle is the AI coaching assistant built into Coachful. She knows your clients, your programs, your calendar, your payments and your content — and she can take action across all of them with one-click confirmation. Powered by Claude under the hood.
Two kinds of things. She can READ — list your clients, look up a session note, pull this week's revenue, find a payment, check who's drifting. And she can WRITE — create a program, send a broadcast, schedule a session, draft an email, generate a website section, even create AI images for product covers. Every write action asks for your confirmation first.
Yes. Michelle remembers context across messages within a conversation, and conversations persist between sessions. Older messages get summarized so the thread stays usable as it grows. Memory is per-coach, isolated to your organization — she never sees another coach's data.
A floating action button in your Coachful coach dashboard, on every `/coach` page. Click it, type what you need, hit enter. She also accepts image uploads (up to 3 per message) and can analyze them.
ChatGPT doesn't know your clients. Michelle does. She has direct read access to your calendar, your CRM, your payments, your content library — so when you ask "who hasn't checked in this week?" she actually answers, instead of telling you to copy-paste your data.
Michelle is included on every paid Coachful plan. AI, messaging and automation share a monthly credit pool. Your assigned allowance and current balance are shown in Plan & Billing.
Coachful does not train its own models on your content. Michelle uses Anthropic's commercial API, whose terms prohibit training on customer content. Relevant client context may be sent to Anthropic to answer your request. Other AI features can use different providers; see our AI & data page.
Two of Michelle's most-loved jobs. Every coaching call gets auto-summarized and attached to the client profile — no more typing notes during the conversation. And before your next session, ask Michelle for a briefing on the client and she'll synthesize their goals, recent tasks, missed check-ins and progress into a 30-second pre-call read.
Stop typing notes. Start coaching.
Michelle handles your busywork while you focus on the conversation. Included on every Coachful plan from $49/mo. 7-day trial, cancel in one click.
Built for coaches who take their clients seriously
