Coachful
For mindset coaches

Mindset coaching software that gives every new belief its evidence.

Clients put the beliefs that hold them back on a board, test them with small brave experiments, and file each win as proof against the old story. A private journal and a weekly review keep the work going between sessions, and you see all of it before the next one.

7-day free trial, card required, no charge during the trial, cancel in one click.

Win filed as evidence

Against “If I ask, I am a burden.”

Confidence 3 → 7 after the experiment
The honest truth

The old story comes back the day after the session.

You reframe it together, it lands, and by Thursday your client is back to “I’m just not that kind of person”. Nothing between sessions holds the new belief in place.

Before

The old way

  • Reframes live in your session notes, not in the client’s week
  • Evidence for the new belief is never written down
  • The scary step never gets planned, so it never happens
  • The journal is a notebook you never see, or nothing at all
  • Booking, payments and the program live in three more tools
CoachfulWith Coachful

The new way

  • Each belief with its cost, the evidence for and against, and a reframe in the client’s words
  • Wins filed as evidence count up against the old belief
  • Small experiments with a prediction and confidence before and after
  • Journal prompts in your words, private until the client shares a page
  • Sessions, payments, programs and your website run in the same account
The Life & Mindset power-up

Beliefs, experiments, evidence and the journal, in one place you both use.

01

A belief board that shows the old story losing

Clients write the belief, what it costs them and the evidence for and against it, then a reframe in their own words. You can draft a reframe beside theirs without touching it. Each belief moves from active to testing to released.

02

Brave experiments that test the prediction

Each experiment names the situation, the step and what the client expects to happen, so the prediction can be checked against what actually happened. Confidence is rated before and after. You can propose one, and it starts once the client accepts it.

03

Wins that count as evidence

Clients log a win, a piece of proof or a moment of gratitude in a few seconds, and can file it against the belief it disproves. The belief’s evidence count goes up. You celebrate a win with one tap and the client is told.

04

A private journal with your prompts in it

A prompt from the set you assign shows up in the client’s own journal, and a reminder can arrive at the hour they pick. Pages stay private unless the client shares one. If they choose to share their mood and energy tags, you see the trend.

Your overview

Know which belief is stuck before the session starts.

Every client on one screen: their review, their mood row and what needs a look. The notes describe what happened, never who the person is.

Review waiting on your reply

Ava Thompson · Sent Sunday evening

Reply

A belief has no new evidence for 3 weeks

Sofia Reyes · “I have to be certain before I speak.”

Notice

An experiment is 9 days past its date

Lena Fischer · Ask one question in the all-hands

Notice

Logged lower mood this week

Priya Natarajan · Shared by the client

Notice

A short digest reaches you between 17:00 and 22:00 your time, with three names at most. Snooze any note for a week, or mark it resolved.

Private by default

Clients write honestly when they know who reads it.

The journal belongs to the client. They decide, page by page, what you see.

Your client

Their journal stays theirs

Pages are private unless the client shares one. You see how many pages they wrote, never the words of the rest.

You

What they choose to share

Shared pages, plus the mood and energy trend while their sharing switch is on. They can switch it off again at any time.

Everyone

Plain words, no labels

Attention notes say what happened, like no review last week. Nothing on the page reads as a verdict on the person.

A coaching record, not an assessment.

Reminders

The nudge arrives on the right morning, so you stop chasing.

Reminders go to the client by push and in the app, in their own time zone, and never between 22:00 and 07:00. Each kind can be switched off per client.

Experiments

PushIn-app

At 9:00 on the planned day, and once more the next day if it is still open.

Life map

PushIn-app

When a new scoring is due, then once a week, twice at most.

Journal prompt

PushIn-app

At the hour the client picks, skipped on a day they already wrote.

90-day intention

PushIn-app

A week before the date, and the day after it.

Celebrations

PushIn-app

As soon as you celebrate one of their wins.

The weekly review is reminded by your own weekly check-in, the way it already is.

Four editions

Set up for the clients you actually coach.

An edition sets the life map areas, the journal prompts, the worksheets and a starter program outline. You can change any of it later.

Confidence & boundaries

For women’s confidence coaching: a proof log, a courage ladder, boundary scripts and areas built around voice and rest.

Midlife & reinvention

Next-chapter experiments, identity and contribution areas, a vision and a 90-day plan.

Purpose & meaning

Values first, gratitude on the wins list, and values-in-action experiments.

Life coaching

The classic wheel of life, the values sort, the belief board and the weekly review.

The rest of the practice

Everything around the coaching is already in your account.

Programs, group programs, packages, your website and the client app come with the same subscription.

Programs

Turn the outline
into a group program.

Each edition comes with a starter program outline you can turn into a draft program. Enrol a group and their chat and group calls are ready.

Reset

Group program · spring intake

Week 3
W1W2W3W4W5W6

Group coaching call

Group call · Thu 18:00

12 membersGroup chat
A coach and a client talking through a plan

3-month mindset coaching

Agreement signed · payment 1 of 3

Packages

Signed and paid before the first call.

Agreements with e-signature and payment plans through Stripe or Razorpay, with a 0% platform fee.

A website that books the discovery call

Section-based pages, a blog, and booking, application and checkout funnels.

Book a free 20-minute call

Mon 10:00Tue 14:30Wed 09:00
Confirm
Before the session

Clients arrive with the prep done.

My Coaching shows the next session, its joining link, the worksheet you asked for and your shared notes.

The Coachful My Coaching hub on a phone, showing the next session with a Zoom link, a required pre-session worksheet and shared session notes
AI assistant

Ask about any client in plain words.

The Coachful assistant reads the same overview you do. Anything it would change waits for your yes.

Who hasn’t sent a weekly review yet?

Lena and Grace. Ava sent hers on Sunday and is waiting on your reply.

The full list

Everything mindset coaches get, line by line.

The six modules, your overview and the platform around them.

A belief board that shows the old story losing

  • Belief, cost, evidence for and evidence against
  • The client’s reframe, with your draft beside it
  • Active, testing, released
  • Linked to one of their five core values
  • An attention note when a belief goes three weeks without new evidence
  • Sort twenty values down to five, with the history kept
Plain limits

Know the edges before you move clients over.

Three things the power-up does not do, so nothing surprises you in week one.

You never read a private page

There is no switch for that, by design. You see the pages a client shares and a count of the rest.

It is a coaching record

Scores, moods and beliefs are what the client reports. Nothing in it is a test, a score of the person or an assessment.

Built for one-to-one records

Each review, journal and life map belongs to one client. Group programs run beside it with their own chat and calls.

Real coaches

Coaches who brought their whole practice into one place.

“Coachful has been a game-changer for my coaching. Having goal-setting and focus-driven tools has elevated my courses and programs, and the support team is responsive and quick to resolve questions.”
Lakayann Outerbridge

Lakayann Outerbridge

Founder, Beyond My Ashes

“The platform we've all been waiting for. I have tried just about every coaching, booking and learning platform out there. Coachful does it all. The support is unmatched and the updates are consistent.”
Elizabeth Gentzkow

Elizabeth Gentzkow

Founder, Thrive West

“This really is an amazing tool. I've been a full-time coach for seven years, and this is the first coaching tool that has everything I have wanted — the most comprehensive I have used. Support is also incredible.”
James Wallace

James Wallace

Founder, Fountainhead Coaching

In plain terms

Coachful is a coaching platform.

One subscription covers booking, payments, contracts, programme delivery with habits and check-ins, courses, a community, a website with funnels and email, and an AI assistant, with one login for the coach and one branded app for the client.

One platform, every part connected
  • Clients
  • Sessions
  • Payments
  • Programs
  • Habits
  • Community
  • Website
  • Email
  • AI assistant

Plans

Lite$29/moSolo$49/moPro$99/moStudio$199/mo

7-day free trial · 0% platform fee

Monthly plans: Lite: $29/month for up to 5 clients; Solo: $49/month for up to 20 clients; Pro: $99/month with unlimited clients; Studio: $199/month with unlimited clients. 0% platform fee. 7-day free trial. A card may be requested during plan setup; review the billing terms before confirming.

What it does

  • Runs multi-week programmes with weekly goals, daily tasks, habits and morning and evening check-ins.
  • Books sessions from availability rules with two-way Google, Apple and Outlook calendar sync, built-in video or Zoom, Meet and Teams links, and email, SMS and WhatsApp reminders.
  • Takes payment through Stripe Connect or Razorpay: one-time, subscriptions, payment plans, Apple Pay and Google Pay, with invoices.
  • Sends coaching agreements for e-signature before the first call and stores them on the client record.
  • Hosts courses, downloads, digital products, a community feed with group chat, and cohort groups created on enrolment.
  • Builds a section-based website with blog, custom domain, funnels, email sequences and pixels.
  • Counts completed coaching hours and distinct clients against the ICF ACC, PCC and MCC thresholds, and exports an ICF client coaching log with paid and pro bono hours.
  • Adds a Fitness & Nutrition pack for training clients: a workout builder with an exercise library (supersets, circuits, AMRAP, EMOM and intervals), client workout logging with set history, nutrition targets up to calories and macros, meal plans, recipes, food lookup, and private progress photos and measurements.
  • Exports all client data as a ZIP: roster, notes, check-ins, goals, habits, sessions and form responses.

Good to know

  • It is not HIPAA-certified. It is GDPR-ready with full data export.
  • The client app carries your branding but ships under the Coachful listing, not your own App Store account.
Margie Wilson
“Coachful is a very helpful platform for coaches who want everything in one place.”
Margie Wilsonon Trustpilot
  • Elizabeth Gentzkow
    “Seriously. I have tried just about every coaching, booking, learning platform out there. I've tried developing my own.”
    Elizabeth Gentzkowon Trustpilot
  • Salma Mostafa
    “I have tried virtually every major coaching platform on the market, and nothing comes remotely close to Coachful.”
    Salma Mostafaon Trustpilot
  • James Wallace
    “This really is an amazing tool. I am still building but it is the first Coaching tool that has everything I have wanted.”
    James Wallaceon Trustpilot
  • Gilli Moon Aliotti
    “Coachful has a really classy platform that is easy to navigate, and create programs for my coaching clients.”
    Gilli Moon Aliottion Trustpilot
  • John Winders
    “Coachful is a robust software platform that has everything a coach needs to manage his/her practice.”
    John Winderson Trustpilot
  • CeeCee
    “Such a great platform! I've been searching for something like this for ages now and it's finally here.”
    CeeCeeon Trustpilot
Meet Coachful

Your Whole Practice, in 30 Seconds

Clients, sessions, programs, chat and payments in one calm workspace that carries your brand.

FAQ

Mindset coaching software questions, answered

What mindset coaches ask before they move their clients over.

Coachful is a coaching platform with a Life & Mindset power-up built for it. Clients keep a belief board with what each belief costs them, the evidence for and against and their own reframe. They test predictions with small experiments, rate their confidence before and after, and file wins as evidence against the old story. A private journal and a weekly review run alongside, and your sessions, programs and payments live in the same account.

Yes. The client writes the reframe in their own words, and you can draft one beside it. Your draft never overwrites theirs. A belief moves from active to testing to released, can be linked to one of their five core values, and counts the wins filed as evidence against it.

They get journal prompts from the set you assign: one of four ready-made sets of thirty prompts, or a set you write. The prompt shows in their own journal, and a reminder can arrive at the hour they pick. Pages stay private unless the client shares one.

Only the pages they choose to share. Journal pages are private by default, and the client decides page by page. You see how many pages they wrote, never the words of the private ones. Mood and energy tags reach you only while the client keeps their sharing switch on, and they can turn it off at any time.

Every experiment carries the client’s confidence before and after, out of ten, so you can see what each brave step did to it. If the client shares their mood and energy tags, you also see that trend. All of it is what the client reports. It is a coaching record, not an assessment.

Yes. Each edition includes a starter program outline you can turn into a draft program in one click. Enrol clients in a group program and a cohort group is created with a community feed, group chat and group calls on built-in video, or on Zoom, Google Meet and Teams links. Each member keeps their own private journal, wins and life map.

Coachful is a flat monthly plan, with tiers set by how many clients and coach seats you need, and a 0% platform fee on everything you sell. The Life & Mindset power-up is added from Power-ups inside your account, and adding it does not change your plan. Current prices for every plan are on the plans page. There is a 7-day free trial, card required, no charge during the trial, cancel in one click.

The new story, on record

Help every new belief outlast the session.

Add the Life & Mindset power-up from inside your account. 7-day free trial, card required, no charge during the trial, cancel in one click.

Elizabeth GentzkowEmily FulcherJohn WindersJames WallaceSalma Mostafa

Built for coaches who take their clients seriously