Coachful
Digital products for coaches

Sell digital products, without the Kajabi tax.

Courses, ebooks, videos, podcasts, bundles — one stack, one checkout, one client list. Branded library on your domain, payment plans, lifetime access. No Kajabi subscription, no Teachable revenue cut.

+12 sales today

$1,847 revenue

Bundle, save 30%
maya-wells.com/library

Maya Wells · Library

8 products · 4 categories

Featured

Course · 12 lessons

Executive Reset

$1,200or 6 × $200

Ebook

The 90-day Reset

$39

Video

15 Mindset Drills

$79

Podcast

Inner Edge · S1

Free

Bundle

Reset Pack

$199

Branded checkout· Stripe · RazorpayBuy now
Stop renting Kajabi

Your products live on five tools, and you're paying rent on all of them.

Coachful makes one library, one checkout, one client list — across every product type a coach actually sells.

Before

The old way

  • Paying $149–399/mo for Kajabi just to host an ebook
  • Teachable taking 5–10% of every sale on lower tiers
  • Your course on Kajabi, your CRM in Notion, your bookings on Calendly
  • Refund + revoke flow takes a CSV export and a Zapier
CoachfulWith Coachful
  • Sell unlimited products on the same $49/mo Coachful subscription
  • No platform fee on your sales — same client list, same brand, same login
  • Course + ebook + 1:1 coaching + booking on one stack, not five
  • One-click refund, auto-revoke access, all native to checkout
How it works

From "I should make a course" to first sale by Friday.

01

Pick a product type, name a price

Course, ebook, video, podcast, audio meditation, downloadable template — or a bundle of any. Set a one-time price, a subscription, or a payment plan with its own total and automatic scheduled charges.

New product

6 types
Course
Ebook
Video
Podcast
Download
Bundle

One-time

$1,200

Subscription

$99/mo

Plan

6 × $200

02

Upload your file, we handle the streaming

Upload videos to Bunny Stream (HLS streaming, signed playback URLs, fast worldwide CDN) — or paste a Vimeo, YouTube, Loom or Wistia link. PDFs and audio go to a signed Bunny URL. No transcoding fees, no separate Vimeo Pro bill.

Executive Reset · Curriculum

HLS ready
01

Foundations

1 lessons

Welcome + intro

6 min
02

The Reset Method

2 lessons

Daily check-in ritual

12 min

Visualization toolkit

64%
Signed URLs
Worldwide CDN
Vimeo · YouTube embed
03

Bundle it, gate it, sell it

Mix any combination into a bundle at a discounted price. Add a coupon code, an order bump at checkout, or gate the file behind email capture so it doubles as a lead magnet. All branded, all on your domain.

Bundle composer

3 items

Executive Reset

Course

$1,200

90-day Reset

Ebook

$39

Mindset Drills

Audio

$79
Bundle$1,318$899Save 32%
04

Lifetime access, refunds in one click

Clients get lifetime access in their branded library — videos stream, PDFs download, podcasts pipe to Apple and Spotify via RSS. Need to refund? One click, full or partial, optional access revoke.

Your client's library

Lifetime

Watching

Lesson 4 of 12

Executive Reset · 32% complete

Downloaded

The 90-day Reset.pdf

2.4 MB · saved to device

Subscribed

Inner Edge · Apple Podcasts

RSS feed · auto-syncs new episodes

RSS
Everything you need

Kajabi-grade products. Coach-grade everything around them.

Product library

One library, every format.

Sell anything you make — courses, ebooks, videos, podcasts, audio meditations, even live event recordings. All on the same checkout, same brand, same client list.

Courses
Ebooks
Videos
Podcasts
Downloads
Bundles
Audio
Articles
Live events

9+

Product types

∞

Lifetime access

0%

Platform fee

Bundles, with order bumps

Mix any combination at a discounted price. Add an order bump at checkout to lift average cart value without lifting a finger.

Course
Ebook
Audio
−32%
A coach and a client celebrating at a desk
Checkout

Pay in full, or in parts.

Payment plans with their own schedule, plus coupons with expiry and limits.

Wired into the rest of Coachful

Your products aren't a side hustle on a separate Kajabi tab. Same client list, same brand, same login as your booking, payments and programs.

Website
Checkout
CRM
Programs
An open notebook and coffee on a desk
Lead magnets

Free with an email.

Give a product away for an address and grow your list.

Real coaches

Loved by the coaches who actually use it.

"I tried running my coaching business across five different apps. It was a complete waste of time and money. Then I found Coachful. It was everything I need in one platform."

Christopher Duff

Christopher Duff

Founder, Duff X Athletics

"It's the coaching platform I always wanted — it just didn't exist yet. I have one dashboard for everything and already saved $1,300 by cancelling all the tech I had duct-taped together."

Emily F.

Emily F.

Coach · United States

"Fantastic piece of software for coaches who want everything to be in one place. The Coachful team have been amazing at being on hand to help get everything set up. Would highly recommend!"

Luis

Luis

Coach · United Kingdom

In plain terms

Coachful sells courses, downloads, videos, books, AI tools, events and bundles from one storefront, and delivers them inside the same client home as the coaching.

One platform, every part connected
  • Clients
  • Sessions
  • This pagePayments
  • Programs
  • Habits
  • Community
  • Website
  • Email
  • AI assistant

Plans

Lite$29/moSolo$49/moPro$99/moStudio$199/mo

7-day free trial · 0% platform fee

Monthly plans: Lite: $29/month for up to 5 clients; Solo: $49/month for up to 20 clients; Pro: $99/month with unlimited clients; Studio: $199/month with unlimited clients. 0% platform fee. 7-day free trial. A card may be requested during plan setup; review the billing terms before confirming.

What it does

  • Hosts video courses with modules, lessons, drip release and completion tracking.
  • Sells downloads, recordings, books and bundles with one-time or subscription pricing.
  • Delivers purchases into the client's branded home and mobile app.
  • Tracks revenue and funnel attribution per product.

Good to know

  • It is not a course marketplace; there is no public catalogue of other coaches' courses.
  • It does not take a platform fee on sales; processing is Stripe or Razorpay only.
Emily Fulcher
“Like every business owner, I was paying for 5+ different platforms and it still wasn't what I really wanted.”
Emily Fulcheron Trustpilot
  • Salma Mostafa
    “I have tried virtually every major coaching platform on the market, and nothing comes remotely close to Coachful.”
    Salma Mostafaon Trustpilot
  • James Wallace
    “This really is an amazing tool. I am still building but it is the first Coaching tool that has everything I have wanted.”
    James Wallaceon Trustpilot
  • Gilli Moon Aliotti
    “Coachful has a really classy platform that is easy to navigate, and create programs for my coaching clients.”
    Gilli Moon Aliottion Trustpilot
  • John Winders
    “Coachful is a robust software platform that has everything a coach needs to manage his/her practice.”
    John Winderson Trustpilot
  • CeeCee
    “Such a great platform! I've been searching for something like this for ages now and it's finally here.”
    CeeCeeon Trustpilot
  • Lakayann Outerbridge
    “Coachful has been a game-changer for my coaching! Being able to have goal-setting and focus-driven applications has elevated my courses and programs.”
    Lakayann Outerbridgeon Trustpilot
Meet Coachful

Your Whole Practice, in 30 Seconds

Clients, sessions, programs, chat and payments in one calm workspace that carries your brand.

More tools for coaches

Pair your products with the rest of Coachful

FAQ

All your questions, answered

The eight things coaches ask before launching their first product.

Courses (with video lessons + attachments), ebooks and PDFs, standalone videos, podcasts (with RSS feed), audio meditations, downloadable templates, even bundles that mix everything. One-time price, subscription, or payment-plan — your call per product.

They log into your branded Discover library at `yourname.coachful.co/discover` (or your custom domain). Videos stream via Bunny Stream HLS, PDFs download from a signed CDN URL, podcasts come with an RSS feed for Apple Podcasts and Spotify. Lifetime access — they can come back any time.

Yes. Pick any combination — your 12-week course, your ebook, your 5 most-popular meditations — name a single discounted price, and they ship as one purchase. Payment plans work on bundles too.

Yes. Take a $1,200 video course and split it into 6 monthly payments at $200/mo. Stripe charges the card on schedule. If a payment fails, Stripe retries and we pause access until it recovers — auto-resumes when paid.

Upload directly to Bunny Stream (HLS streaming, signed playback URLs, fast worldwide CDN) — or paste a Vimeo, YouTube, Loom or Wistia link. No transcoding fees, no separate Vimeo Pro subscription.

Yes. Set any product to "free with email" and clients hand over their address before they get the download. Builds your list while you build your audience. Or set "free with account" if you want them logged in.

One click, full or partial. We send the refund through Stripe and (your choice) revoke the access at the same time so they don't keep what they were refunded for.

Same dashboard, same checkout, same client list. Sell a $39 ebook, a $399 course, or a $5,000 12-week 1:1 program — all from the same Coachful account. No separate Kajabi subscription, no Teachable cut.

Ready when you are

Stop renting Kajabi. Start owning your library.

Courses, ebooks, videos, podcasts, bundles — one stack, one checkout, one client list. 7-day trial, cancel in one click.

Elizabeth GentzkowEmily FulcherJohn WindersJames WallaceSalma Mostafa

Built for coaches who take their clients seriously