Coachful
For executive coaches

Executive coaching software that shows what actually changed.

Give every leader a private workspace for the goal, the stakeholders, the experiments and the hard conversations. Stakeholders rate the change by private link, you see every reply, and the sponsor review comes from evidence instead of memory.

7-day free trial, card required, no charge during the trial, cancel in one click.

Amira Haddad

VP Operations · First 90 days · day 36

Brief agreed
OverviewGoalsStakeholdersPracticeConversationsJournal

Leadership goal

Listen before deciding

Asks two open questions and lets others speak first in leadership meetings.

Baseline

2

Now

3

Target

4

Stakeholder round · 3 of 3 rated

3.7 / 5

Up next

1 overdue

Delegate the Q4 staffing decision

Experiment review

2 days late

1:1 with Daniel on the EMEA plan

Conversation

Thu

Agree the three priorities

First 90 days

Mon

Marta Oliveira · 4 Often

“Keep asking the second question.”

Win: Let Daniel run the staffing call end to end
The honest truth

The sponsor asks what changed, and you have session notes.

The goal is in a slide deck, the 360 in a survey tool, the prep in an email thread. At the review you rebuild six months from memory the night before.

Before

The old way

  • The development goal sits in a deck nobody opens between sessions
  • Stakeholder feedback means a survey tool, a spreadsheet and chasing replies
  • You hear how the hard conversation went a week after it happened
  • The first 90 days plan is a PDF from the onboarding call
  • Scheduling, agreements and invoices live in three more tools
CoachfulWith Coachful

The new way

  • Each goal names the behavior others should notice, and how you will both know
  • Stakeholders rate that behavior by private link, and the next round reminds you
  • Conversations are prepared in the app and debriefed the same day
  • The first 90 days run as listen, align and deliver, with dated actions
  • Sessions, agreements, retainers and the client app run in the same account
The Executive Coaching power-up

Goals, feedback, practice and conversations, in one workspace you share.

01

A goal other people can see, agreed before the first session ends

Each leadership goal names the behavior you want others to notice, how you will both know it changed and the business outcome it serves, with a baseline, a current and a target rating from 1 to 5. The engagement brief beside it holds the role, the sponsor, the agreed outcomes, what may be shared and the review date.

Leadership goal

Listen before deciding

Behavior

Asks two open questions and lets others speak first in leadership meetings.

Success measure

Direct reports say decisions are made with them, not for them.

Business outcome

Regional leads own their quarterly plans.

2 → 3, target 4

Engagement brief

Role

VP Operations

Sponsor

Chief Operating Officer

What may be shared

Only agreed review drafts are shared with the sponsor.

Amira allowed stakeholder feedback

02

Stakeholders say whether the behavior changed

Pick one goal and up to 20 stakeholders. Each gets a private, single-use link that lasts 30 days, asking how consistently they see the behavior, from rarely to consistently, and what would make the biggest difference next. Share the links yourself or have Coachful email them, then set a 30, 60 or 90 day cadence so the next round reminds you.

Stakeholder round

Every 60 days

How consistently do you observe this behavior? · Listen before deciding

Marta Oliveira

Manager Emailed

4

“Keep asking the second question.”

Daniel Okafor

Direct report Emailed

3

“Let the room disagree longer.”

Sofia Rossi

PeerLink shared

4

You see

Every named reply

Amira sees

Average 3.7 after 3 ratings

03

Insight turns into one experiment the leader actually runs

An experiment names the situation, the action and how the leader will know it worked, then collects the evidence and the learning. Decisions get their own journal: context, options, assumptions, the call, the evidence and what it taught. Templates for delegation, presence, conflict, visibility, strategic and cadence decisions open as editable drafts.

Leadership practice

Review date passed

Delegate the Q4 staffing decision

Situation

Weekly staffing call.

Action

Agree the outcome and decision rights, then let Daniel decide.

Evidence from the weekly check-in

Daniel made the call on Tuesday. I stayed out of the thread.

Delegation templatePresence templateConflict templateVisibility template

Decision · Consolidate the two support teams

Status quo · merge under one lead · shared queue only.

Options
04

The hard conversation, prepared together and debriefed the same day

Conversations hold the intent, the opening line, how the other person may see it and the ask, linked to the stakeholder and the goal. After it happens the leader writes the debrief, the outcome and the follow-up. Templates cover the 1:1, the difficult conversation, SBI feedback, the delegation hand-over and the sponsor ask.

Conversation

1:1

1:1 with Daniel on the EMEA plan

With Daniel Okafor · goal: Listen before deciding

Intent

Hand over the staffing decision for good.

Opening

I want you to own this; tell me what you need from me.

Their view

May expect me to step back in under pressure.

The ask

Decide staffing without me from next sprint.

Debrief, after it happens

Outcome and follow-up

Amira is reminded at 09:00 on the day
05

The first 90 days, run as listen, align and deliver

Start a plan on the leader’s first day and Coachful creates a 90-day goal with three 30-day phases. Every dated action becomes a milestone on that goal, so it shows up wherever the leader already tracks their goals. A phase that closes with open actions raises an alert for you.

First 90 days

Day 36 of 90

Listen

Days 1 to 30

Meet every regional lead
Read the last two quarterly reviews

Align

Days 31 to 60

Agree the three priorities
Decision rights with the sponsor

Deliver

Days 61 to 90

First wins reviewed with the team

Each dated action is a milestone on Amira’s 90-day goal

Between sessions

Walk into every session knowing how the week went.

The leader answers three short questions inside the weekly check-in they already fill in. The answers land where you will read them.

Leadership check-in

One leadership win this week

Let Daniel run the staffing call end to end

Update an experiment

Delegate the Q4 staffing decision

Energy this week

Drained
12345
Full

A protected step in your weekly check-in. You choose which of the three questions it asks.

Leadership journal

This week’s prompt

Where did I lead this week, and where did I merely manage?

AmiraShared with you

I waited for Daniel to finish before I spoke. It felt slow. He had the better answer.

That pause is the goal. Bring this one on Thursday.

Weekly reflection prompts are added at install. You read only the entries a leader shares, and reply under them.

Wins and energy

Let Daniel run the staffing call end to end
Asked the second question and waited

Energy · last five weeks

4 / 5

Each answer lands on its own: the win in a wins log, the update on the experiment, energy on a trend.

Experiment reviewTo the leader

09:00 on the review date

First 90 days actionTo the leader

09:00 on the action’s date

Planned conversationTo the leader

09:00 on the planned day

Stakeholder round dueTo you

09:00 when the cadence comes round

Few replies on a roundTo you

10 days in, with fewer than three ratings

Daily digestTo you

One evening note, only when something needs review

Leader nudges wait out quiet hours, 21:00 to 08:00 in their own time zone. Switch any kind off for the practice, or all of them for one leader.

Editions

Start from the leaders you actually coach.

Pick an edition when you install, and change it for one leader whenever you like. It decides the modules that start on, the worksheets copied into your library in your language, the templates offered first and an eight-week starter program.

General

All seven modules, the core leadership worksheets and the full template set.

Starts with: Goals, stakeholders, practice, decisions, first 90 days, impact and conversations

Worksheets added to your library

Leadership feedback reflectionStakeholder engagement mapDecision journalDifficult conversationSBI feedbackNavigating a transition

Starter program · 8 weeks

Leadership in eight weeks: one goal, real feedback

  1. 1Engagement brief, the goal and who will notice the change
  2. 2Stakeholder conversations and the first pulse
  3. 3One leadership experiment
  4. 4A hard conversation, prepared
  5. 5Delegation and who decides what
  6. 6Energy and a sustainable pace
  7. 7Second pulse and the evidence of change
  8. 8Development plan and sponsor review

Created as a draft in your Programs. Nothing is published or priced until you do it.

Your overview

Know which leader needs you before they ask.

A card per leader with what is open and what is done, overdue first. Below it, the short list of things worth your time, each with the evidence that raised it.

Amira Haddad

VP Operations

1 overdue

1/ 1

Goals open

2/ 5

Experiments open

1/ 5

Conversations open

Edition: General

Jonas Lindqvist

Head of Product, new to managing

Round due soon

2/ 2

Goals open

1/ 3

Experiments open

2/ 4

Conversations open

Edition: First-time manager

Priya Raman

Founder and CEO

On track

1/ 2

Goals open

1/ 5

Experiments open

0/ 3

Conversations open

Edition: Founder

Needs attention

AllReviewObserveSnoozedResolved

Experiment past its review date: Delegate the Q4 staffing decision

Amira Haddad · Was due on Sunday and is still open.

Follow-up: you, tomorrowReview

Few replies on “Run one-to-ones every week”

Jonas Lindqvist · 1 of 4 rated ten days after the round opened.

Review

Ready for feedback, consent pending

Priya Raman · Goal, stakeholders and brief are in place; only the client’s consent is missing.

Observe

Assign a follow-up to any coach on the team, snooze it to a date or resolve it. Prefer your home screen? Add the Executive: what’s due and Stakeholder pulse widgets to your dashboard.

Around the engagement

Everything around the work is already in your account.

The leader’s home screen, retainers, the sponsor review and an assistant that has read the file.

Your leader’s home screen

What is next,
without opening anything.

A Leadership card on their home screen and a section in My Coaching show the goal, open experiments, prepared conversations and energy.

Leadership

First 90 days · day 36

1

Open goals

Next review in 24 days

1

Experiments

1 past its review date

1

Conversations

Prepared and coming up

4/5

Energy

From your weekly check-in

2 leadership wins this month
A coach and a leader talking through a plan

Six-month leadership engagement

Agreement signed · payment 2 of 6

Retainers

Signed and paid before the first session.

Agreements with e-signature, retainers and payment plans through Stripe or Razorpay, with a 0% platform fee.

An assistant that has read the file

Ask Coachful to summarize a leader before the session, draft a goal or prepare a conversation. Every change waits for your OK.

Where is Amira before Thursday?

Last round averaged 3.7. The staffing experiment is 2 days past review. The 1:1 with Daniel is prepared.

Draft experiment · waiting for your OK

Sessions booked around a full diary

Booking pages with buffers and two-way Google, Apple and Outlook sync, and a video link for every session.

Leadership session · 60 min

Tue 07:30Thu 12:00Fri 17:30
Confirm
Sponsor review

A review draft built from the evidence.

Download the brief, each goal with its round averages, impact evidence, experiments and conversation outcomes. Named replies and private reflections never go in it.

Engagement brief

Outcomes and what may be shared

Listen before deciding

Round average 3.7 / 5 · 3 of 3 rated

Impact

Regional leads presented their own plans

Mark sponsor-ready, then share what the brief allows
The full list

Everything executive coaches get, line by line.

The seven modules, the weekly rhythm, the editions and the platform around them.

A goal other people can see, agreed before the first session ends

  • Goals written as observable behavior, with a success measure and a business outcome
  • Baseline, current and target ratings on a 1 to 5 scale
  • An engagement brief with role, sponsor, outcomes, sharing boundaries and a review date
  • An alert in your queue once the brief’s review date has passed
  • Only the leader can allow stakeholder feedback, from their own brief
  • When you change the sponsor, outcomes or sharing boundaries, consent resets until the leader agrees again
Plain limits

Know the edges before you move an engagement over.

Three things the Executive Coaching power-up does not do, so nothing surprises you or your sponsor.

It is not a validated 360

A round asks how consistently people see one behavior you agreed, from 1 to 5, and one open question. It is not a psychometric test, a validated 360 assessment or a measure of causal impact.

Feedback is confidential, not anonymous

You read each reply with the name on it. The leader sees an average once three ratings are in. The reply page tells stakeholders this before they answer.

Sponsors do not get a login

There is no sponsor portal. You share what the engagement brief allows, usually through the review draft you download and edit.

Real coaches

Coaches who run the whole engagement from one login.

“This really is an amazing tool. I've been a full-time coach for seven years, and this is the first coaching tool that has everything I have wanted — the most comprehensive I have used. Support is also incredible.”
James Wallace

James Wallace

Founder, Fountainhead Coaching

“A really classy platform that is easy to navigate. I used to string together a website, funnel, CRM, course builder and scheduler. Coachful offers it all in one — and the AI assistant can design all of it. Made for coaches by coaches.”
Gilli Moon Aliotti

Gilli Moon Aliotti

CEO, Hummm

“The platform we've all been waiting for. I have tried just about every coaching, booking and learning platform out there. Coachful does it all. The support is unmatched and the updates are consistent.”
Elizabeth Gentzkow

Elizabeth Gentzkow

Founder, Thrive West

In plain terms

Coachful is a coaching platform.

One subscription covers booking, payments, contracts, programme delivery with habits and check-ins, courses, a community, a website with funnels and email, and an AI assistant, with one login for the coach and one branded app for the client.

One platform, every part connected
  • Clients
  • Sessions
  • Payments
  • Programs
  • Habits
  • Community
  • Website
  • Email
  • AI assistant

Plans

Lite$29/moSolo$49/moPro$99/moStudio$199/mo

7-day free trial · 0% platform fee

Monthly plans: Lite: $29/month for up to 5 clients; Solo: $49/month for up to 20 clients; Pro: $99/month with unlimited clients; Studio: $199/month with unlimited clients. 0% platform fee. 7-day free trial. A card may be requested during plan setup; review the billing terms before confirming.

What it does

  • Runs multi-week programmes with weekly goals, daily tasks, habits and morning and evening check-ins.
  • Books sessions from availability rules with two-way Google, Apple and Outlook calendar sync, built-in video or Zoom, Meet and Teams links, and email, SMS and WhatsApp reminders.
  • Takes payment through Stripe Connect or Razorpay: one-time, subscriptions, payment plans, Apple Pay and Google Pay, with invoices.
  • Sends coaching agreements for e-signature before the first call and stores them on the client record.
  • Hosts courses, downloads, digital products, a community feed with group chat, and cohort groups created on enrolment.
  • Builds a section-based website with blog, custom domain, funnels, email sequences and pixels.
  • Counts completed coaching hours and distinct clients against the ICF ACC, PCC and MCC thresholds, and exports an ICF client coaching log with paid and pro bono hours.
  • Adds a Fitness & Nutrition pack for training clients: a workout builder with an exercise library (supersets, circuits, AMRAP, EMOM and intervals), client workout logging with set history, nutrition targets up to calories and macros, meal plans, recipes, food lookup, and private progress photos and measurements.
  • Exports all client data as a ZIP: roster, notes, check-ins, goals, habits, sessions and form responses.

Good to know

  • It is not HIPAA-certified. It is GDPR-ready with full data export.
  • The client app carries your branding but ships under the Coachful listing, not your own App Store account.
Margie Wilson
“Coachful is a very helpful platform for coaches who want everything in one place.”
Margie Wilsonon Trustpilot
  • Elizabeth Gentzkow
    “Seriously. I have tried just about every coaching, booking, learning platform out there. I've tried developing my own.”
    Elizabeth Gentzkowon Trustpilot
  • Salma Mostafa
    “I have tried virtually every major coaching platform on the market, and nothing comes remotely close to Coachful.”
    Salma Mostafaon Trustpilot
  • James Wallace
    “This really is an amazing tool. I am still building but it is the first Coaching tool that has everything I have wanted.”
    James Wallaceon Trustpilot
  • Gilli Moon Aliotti
    “Coachful has a really classy platform that is easy to navigate, and create programs for my coaching clients.”
    Gilli Moon Aliottion Trustpilot
  • John Winders
    “Coachful is a robust software platform that has everything a coach needs to manage his/her practice.”
    John Winderson Trustpilot
  • CeeCee
    “Such a great platform! I've been searching for something like this for ages now and it's finally here.”
    CeeCeeon Trustpilot
Meet Coachful

Your Whole Practice, in 30 Seconds

Clients, sessions, programs, chat and payments in one calm workspace that carries your brand.

FAQ

Executive coaching software questions, answered

What executive coaches ask before they move an engagement over.

Coachful is a coaching platform with an Executive Coaching power-up built for this. Each leader gets a private workspace for goals written as observable behavior, stakeholder feedback rounds, leadership experiments, a decision journal, prepared conversations and the first 90 days. When the sponsor review comes, you download a review draft built from that evidence instead of rebuilding six months from memory.

You pick one goal and up to 20 stakeholders, and each gets a private, single-use link that lasts 30 days. They rate how consistently they see the agreed behavior, from rarely to consistently, and say what would make the biggest difference next. You share the links yourself or have Coachful email them; the email names you and the stakeholder, never the leader or the goal. Set a 30, 60 or 90 day cadence and Coachful reminds you when the next round is due, and again if fewer than three ratings are in after 10 days.

No, it is confidential to the coaching staff rather than anonymous. You read each reply with the name on it. The leader sees only an average, and only once three ratings are in. Sponsors have no access, and the reply page tells stakeholders all of this before they answer.

No. A round asks about one behavior you agreed with the leader, on a 1 to 5 scale, plus one open question, and repeats it so you can compare rounds. It is a coaching tool for tracking change, not a validated 360, a psychometric test or a measure of causal impact.

Yes. Start a plan from the leader’s first day and Coachful creates a 90-day goal with listen, align and deliver phases of 30 days each. Every dated action becomes a milestone on that goal, the leader is nudged on the morning an action is due, and you get an alert when a phase closes with actions still open.

A leadership step joins the weekly check-in your clients already fill in. It asks for one leadership win, an update on an open experiment and energy from 1 to 5, and you choose which of the three it asks. The win lands in a wins log, the update is added to the experiment as evidence, and energy builds a trend you can read before the next session.

Editions are starting points for the leaders you coach: General, First-time manager, Women in leadership and Founder. An edition sets which modules start on, which worksheets are copied into your library in your language, which templates are offered first, and an eight-week starter program you can create as a draft in Programs. You can change the edition for one leader at any time, and it never changes stored data.

You and the leader do. The engagement brief records the sponsor, the agreed outcomes and what may be shared, and only the leader can allow stakeholder feedback. There is no sponsor login: the review draft you download applies the same three-rating rule the leader sees and never includes named replies or private reflections.

Coachful is a flat monthly plan, with tiers set by how many clients and coach seats you need, and a 0% platform fee on what you sell. The Executive Coaching power-up is installed from Power-ups inside your account, or for you when you choose executive coaching during setup. Current prices for every plan are on the plans page. There is a 7-day free trial, card required, no charge during the trial, cancel in one click.

Your next engagement

Show the sponsor
what actually changed.

Choose executive coaching when you set up and the power-up is installed for you. 7-day free trial, card required, no charge during the trial, cancel in one click.

Elizabeth GentzkowEmily FulcherJohn WindersJames WallaceSalma Mostafa

Built for coaches who take their clients seriously