Fitness coaching software that keeps clients training between check-ins.
Build workouts and meal plans once, assign them in your own branded app, and see every set, meal and weigh-in your clients log. An attention queue tells you who needs you this week. Payments, programs and scheduling run from the same login.
7-day free trial, card required, no charge during the trial, cancel in one click.
Good morning, Maya
Week 3 of your strength block
Today’s training
Full body · Foundations
4 movements · 35 min · dumbbells, bench
Start3 meals logged · 1 scanned
My vitals
+72.4kg
Weight
−0.6 this week
81cm
Waist
Goal 78
1,640kcal
Calories
of 2,100
23.1
BMI
From weight and height
New best set
Goblet squat · 24 kg × 10
Your coach replied with a voice noteYour clients train in one app and talk to you in another.
So the check-in call starts with what they did last week, read off screenshots. You hear about the sore knee after it got worse.
The old way
- The program is a spreadsheet the client screenshots at the gym
- Macros in one app, check-ins in a form, messages on WhatsApp
- You find out about the knee pain at the next call
- Every new client means rebuilding the same twelve weeks
- Payments, bookings and the community each need another login
With CoachfulThe new way
- Workouts and meal plans in your branded app, logged set by set
- Food, measurements and the weekly check-in on the same client record
- Discomfort a client flags goes to the top of your attention queue
- Eighteen templates, and one click to copy a week or a whole plan
- Payments, programs, scheduling and community in the same account
Training, nutrition and progress, in one app you both use.
Build a training block once, in your own words
Write workouts with sets, rep ranges, load, rest, tempo and reps in reserve, plus timed and distance work, supersets, circuits, intervals, AMRAP and EMOM. Pull movements from 601 illustrated exercises or add your own with your own demo video, and approve the swaps a client may make mid-session.
Workout builder
Week 1 of 4 · BaseLower A · Strength block
Back squat
4 × 5 · 2 in reserve · rest 2:00
Romanian deadlift
3 × 8–10 · tempo 3010
Walking lunge
3 × 20 steps · left and right
Row machine
EMOM 10 · 12 cal
Coach nutrition the way each client needs it
Choose one of five approaches per client: habits, a written food journal, protein only, calories and macros, or a meal plan. Clients search 5,431 everyday foods and packaged products or look up a barcode, then say how much they had; calories and macros are worked out from the amount. Targets can differ on training and rest days.
Nutrition
Training day112 / 130 g
Protein
168 / 230 g
Carbs
51 / 70 g
Fat
How much did you have?
Every set logged against what they lifted last time
The client opens today’s session and sees the prescription beside what they did last time. They log each set, get personal bests and an estimated one-rep max per movement, run timed blocks on a guided clock and finish a started session even with no signal. They can also log an unplanned workout or cardio of their own.
Barbell bench press
3 × 8 · 2 in reserve · rest 1:30
Know who needs you this week, and why
An attention queue ranks clients by evidence: discomfort they flagged, very hard effort, training below their recent routine, a check-in waiting for review. You review what was performed against what was prescribed, reply with a voice note or a video, and approve a load increase that applies to their next session.
Attention
3 need you
Daniel
Flagged discomfort in the left knee on Tuesday
Sofia
Training below her last three weeks
Tom
Weekly check-in waiting for your review
Review for Tom · week 6
Squat moved well all week. Next focus: same load, slower lowering.
Your app becomes the place they train, eat and weigh in.
Clients get only the parts you switch on for them. A nutrition client never sees a workout tab.
A studio of sessions
Your movement studio
Full body · Foundations
35 min
The anywhere session
20 min
Core · Steady & strong
15 min
Ten-minute movement reset
10 min
Group workouts into collections the client can browse, alongside whatever you assigned for today.
Recipes and a meal plan
Everyday nourishment
Berry overnight oats
410 kcal · 25 g protein
Salmon, potatoes & greens
545 kcal · 37 g protein
Lemon chickpea bowl
465 kcal · 17 g protein
Recipe books and multi-day plans with portions, swaps and a grocery list. Nutrient figures are starting points you can edit.
Progress they can read
81 cm
Waist
7.2 h
Sleep
+ Log
Steps
Weight, measurements and your own metrics, with goals, BMI and private photos. Clients can add their own measurements or import a CSV.
Your next client’s first month, ready before the call ends.
Eighteen templates install into your library as editable drafts, written in your language. Then copy a week, a block or a whole client plan in one step.
Training blocks · 11
Four weeks each, with build, peak and deload weeks
- Full body · 3 days
- Upper / lower · 4 days
- Push / pull / legs
- Strength · 5×5
- Dumbbells only · 3 days
- No equipment · 3 days
- Kettlebell · 3 days
- Conditioning · 20 minutes
- Glute focus · 3 days
- Mobility & warm-up flows
- Return to training · 2 days
Nutrition approaches · 4
The approach is the template; the calories are your call
- Habits, not numbers
- Protein focus
- Balanced macros
- Lower-carbohydrate macros
Meal plans · 3
Built from editable starter recipes
- Three simple days
- Five days, batch-cooked
- Seven plant-forward days
The weeks between calls are where results are won.
Small, private ways for a client to show you their week, and for you to answer while it still matters.
Form checks
0.5×0:07 / 0:18Sofia: Is my back rounding at the bottom?
A client films one movement and asks a question. You watch it slowed down and pin your answer to the moment. The video stays private.
Opt-in challenges
Maya14
Sam12
Sofia11Count workouts, training minutes, sets or logging days over a window you set. Body measurements are never ranked.
Reminders in their time zone
Your coach published a review
Push, in the app and by email
Lower A is still waiting for you
Evening, only if not started
Nothing logged for dinner yet
Evening, only if the log is empty
Evening reminders are switched on per client, and only fire when the planned workout or the food log is still empty.
It runs inside the coaching you already sell.
Programs, journeys, check-ins, payments and your community, with the training and nutrition built in.
Workouts and meals
inside every program week.
The week editor gets a Workouts lane and a Nutrition lane. Finishing the session ticks the day off, with no second task to tick.
12-Week Strength Base
Week 3 · Build
Workouts
Nutrition
Autumn intake · 18 membersGroup chat
Online coaching · monthly
Renewed today · month 4
Monthly coaching, paid on time.
Subscriptions and payment plans through Stripe or Razorpay, with a 0% platform fee.
An assistant that drafts the plan
Ask Coachful for a workout, a recipe or a meal plan that fits the targets you set. It drafts, you check, nothing is sent until you confirm.
Three days of meals for Maya’s targets
Built from your own recipes first. Two new recipes are marked estimated.
One weekly check-in, already filled in
The fitness check-in shows the workouts, meals and averages they already logged, inside a check-in flow you can add questions to.
Weekly check-in · week 6
Body data stays the client’s.
They read your plan before they share anything, and choose training, nutrition and measurements separately. Photos stay private, and turning the power-up off keeps every record.
Everything fitness coaches get, line by line.
Training, nutrition, progress, reviews, templates and the business around them.
Build a training block once, in your own words
- Sets, rep ranges, load in kg or lb, rest, tempo and reps in reserve
- Warm-up, working and back-off sets, timed and distance sets
- Supersets, circuits, intervals, AMRAP and EMOM with a guided clock for the client
- 601 illustrated exercises, plus your own exercises with your own demo video
- Approved alternatives the client can swap in without messaging you
- Multi-week blocks as a studio collection, one section per week
- Duplicate a workout, copy a week inside a block, or copy one client’s plan onto another
Coach nutrition the way each client needs it
- Five approaches: habits, food journal, protein only, calories and macros, meal plan
- Daily targets you set, with different targets on training and rest days
- Search 5,431 everyday foods and packaged products by name
- Barcode lookup, typed or scanned with the phone camera
- Calories shown by default, and hidden for a client who should not watch them
- Recipes, recipe books and multi-day meal plans with portions, swaps and a grocery list
- Private meal photos for the days a number would not tell you much
Every set logged against what they lifted last time
- Previous values filled in beside the prescription
- Personal bests and an estimated one-rep max per movement
- Guided clocks for supersets, circuits, intervals, AMRAP and EMOM
- Left and right logged separately when the movement needs it
- A session already started keeps working offline and syncs later
- Unplanned workouts and cardio, with notes and corrections afterwards
Know who needs you this week, and why
- An attention queue: flagged discomfort first, then hard effort, a slipping routine and waiting check-ins
- Assign a follow-up, snooze an item or resolve it
- Planned rest, travel and pause windows that quiet routine alerts
- Reviews with up to five private voice or video recordings
- Load increases proposed on rep-range work, applied only when you approve
- A daily summary of who needs attention, in the app and by push
Your client’s app, under your brand
Clients find Training, Nutrition and Progress in the app they already use with you, with today’s session, their food log, their measurements and the weekly check-in on the home screen. They read your plan and targets before they share anything, and choose what they share one area at a time.
- Home cards for today’s training, nutrition, the studio, recipes, progress and the weekly check-in
- My vitals: weight, measurements and your own metrics, with BMI from weight and height
- Clients can add or remove their own measurements, and set a goal on one
- Private progress photos with side-by-side comparison
- A weekly check-in that shows what they already logged, so they do not type it twice
- Steps, sleep, weight and other daily readings imported from a CSV file
Eighteen templates to start from
Install a ready block, nutrition approach or meal plan into your library as an editable draft, written in your language. Training blocks run four weeks with build, peak and deload weeks, and every movement links to the illustrated library.
- Eleven training blocks, from full body and upper/lower to 5×5, kettlebell, glutes and mobility
- Home blocks for dumbbells only and no equipment at all
- A return-to-training block that is deliberately easy
- Four nutrition approaches: habits, protein focus, balanced and lower-carbohydrate macros
- Three meal plans: three simple days, five batch-cooked days, seven plant-forward days
- Starter workouts, recipes and a recipe book you can add as examples
Form checks, challenges and reminders that keep them going
A client can film one movement and send it with a question; you watch it slowed down and pin comments to the moment. Run opt-in challenges on workouts, sets, training minutes or logging days. Reminders go out in the client’s own time zone.
- Form checks: a short client video with a question, and your comments pinned to the second
- Watch at quarter, half or full speed
- Opt-in challenges on workouts, training minutes, sets, volume, logging days or check-ins
- Body measurements are never ranked against other clients
- Optional evening reminders when a planned workout or the food log is still empty
- A notice by push and email when you publish a review
Plugged into programs, journeys, habits and check-ins
A workout or a meal plan can be a practice inside a program week, a step in a journey or a one-off assignment. Finishing the session ticks the day off without a second task. The weekly fitness check-in runs inside a normal Coachful check-in flow, so your own questions sit beside it.
- Workouts and nutrition as their own lanes in the program week editor
- Journey steps that complete on a performed session or a recorded meal
- One-off assignments on a date, from a date or on chosen weekdays
- The weekly fitness check-in inside a Coachful check-in flow you can add questions to
- Coachful habits that count a measurement, like water or steps, and tick themselves when it is logged
- Coachful’s assistant drafts workouts, recipes and meal plans, and waits for your confirmation
Body data stays the client’s
Training, nutrition and measurements are separate sharing choices the client makes, and you can never make them for them. Photos are private, stripped of location and camera data, and never sit on a public address. Turning the power-up off keeps every record for when you turn it back on.
- Separate sharing choices for training, nutrition and measurements
- The plan and targets are readable before anything is shared
- Progress and meal photos private by default, with location and camera data removed
- Workouts, meals, measurements, photos and reviews in the client’s data export
- Uninstalling hides the extra screens and keeps histories, plans and targets
- Not a medical or diagnostic tool, and not HIPAA-certified
The rest of a fitness coaching business, in the same account
The power-up sits inside Coachful, so the business around the training is already there: monthly coaching and payment plans through Stripe or Razorpay, booking pages with calendar sync and video, group programs with a community for each intake, a website with funnels, and the client app with your branding.
- One-time payments, subscriptions and payment plans, with a 0% platform fee
- Booking pages with two-way Google, Apple and Outlook sync, and video for every session
- Group programs that create a cohort group with a feed, group chat and group calls
- Coaching agreements with e-signature
- A section-based website with a blog and booking, application and checkout funnels
- An iOS and Android client app with your branding, inside the Coachful app
Know the edges before you move clients over.
Three things the Fitness & Nutrition power-up does not do, so nothing surprises you in week one.
Illustrations, not exercise videos
The library has 601 illustrated exercises. There are no stock demonstration videos; attach your own video to any movement, which is usually what clients want from their coach anyway.
No device sync yet
Steps, sleep and weight come in by typing them or importing a CSV file. Apple Health and Health Connect sync is not available yet, and there is no Garmin, Fitbit, Whoop or Oura connection.
Coaching, not medical care
Targets and plans are yours, set from your own assessment. Coachful does not diagnose, prescribe diets or interpret symptoms, and it is not HIPAA-certified.
Fitness coaches who stopped running five apps.
“I tried running my coaching business across five different apps. It was a complete waste of time and money. Then I found Coachful. It was everything I need in one platform. Jump in and try it, you won't regret it.”
Christopher Duff
Founder, Duff X Athletics
“Like every business owner, I was paying for 5+ platforms and it still wasn't what I really wanted. Coachful has everything in one place. I already saved $1,300 cancelling everything I had duct-taped together. And I only have one login.”
Emily Fulcher
Founder, AilikiFIT
“Coachful brings scheduling, payments, client communication, programs, habit tracking and accountability together. Instead of managing several different apps, everything feels more organized and professional — for the coach and the client.”
Margie Wilson
Wounded to Warrior Recovery Coaching
Coachful is a coaching platform.
One subscription covers booking, payments, contracts, programme delivery with habits and check-ins, courses, a community, a website with funnels and email, and an AI assistant, with one login for the coach and one branded app for the client.
- Clients
- Sessions
- Payments
- Programs
- Habits
- Community
- Website
- AI assistant
Plans
7-day free trial · 0% platform fee
Monthly plans: Lite: $29/month for up to 5 clients; Solo: $49/month for up to 20 clients; Pro: $99/month with unlimited clients; Studio: $199/month with unlimited clients. 0% platform fee. 7-day free trial. A card may be requested during plan setup; review the billing terms before confirming.
What it does
- Runs multi-week programmes with weekly goals, daily tasks, habits and morning and evening check-ins.
- Books sessions from availability rules with two-way Google, Apple and Outlook calendar sync, built-in video or Zoom, Meet and Teams links, and email, SMS and WhatsApp reminders.
- Takes payment through Stripe Connect or Razorpay: one-time, subscriptions, payment plans, Apple Pay and Google Pay, with invoices.
- Sends coaching agreements for e-signature before the first call and stores them on the client record.
- Hosts courses, downloads, digital products, a community feed with group chat, and cohort groups created on enrolment.
- Builds a section-based website with blog, custom domain, funnels, email sequences and pixels.
- Counts completed coaching hours and distinct clients against the ICF ACC, PCC and MCC thresholds, and exports an ICF client coaching log with paid and pro bono hours.
- Adds a Fitness & Nutrition pack for training clients: a workout builder with an exercise library (supersets, circuits, AMRAP, EMOM and intervals), client workout logging with set history, nutrition targets up to calories and macros, meal plans, recipes, food lookup, and private progress photos and measurements.
- Exports all client data as a ZIP: roster, notes, check-ins, goals, habits, sessions and form responses.
Good to know
- It is not HIPAA-certified. It is GDPR-ready with full data export.
- The client app carries your branding but ships under the Coachful listing, not your own App Store account.
“Coachful is a very helpful platform for coaches who want everything in one place.”
“Seriously. I have tried just about every coaching, booking, learning platform out there. I've tried developing my own.”
Elizabeth Gentzkowon Trustpilot 
“I have tried virtually every major coaching platform on the market, and nothing comes remotely close to Coachful.”
Salma Mostafaon Trustpilot 
“This really is an amazing tool. I am still building but it is the first Coaching tool that has everything I have wanted.”
James Wallaceon Trustpilot 
“Coachful has a really classy platform that is easy to navigate, and create programs for my coaching clients.”
Gilli Moon Aliottion Trustpilot 
“Coachful is a robust software platform that has everything a coach needs to manage his/her practice.”
John Winderson Trustpilot 
“Such a great platform! I've been searching for something like this for ages now and it's finally here.”
CeeCeeon Trustpilot
Your Whole Practice, in 30 Seconds
Clients, sessions, programs, chat and payments in one calm workspace that carries your brand.
One platform, your whole coaching business
Fitness coaching software questions, answered
What fitness and nutrition coaches ask before they move clients over.
Coachful is a coaching platform with a Fitness & Nutrition power-up built for online coaches. You get a workout builder, 601 illustrated exercises, five ways to coach nutrition, client logging with previous values and personal bests, progress tracking, form checks and an attention queue, inside your own branded app. Payments, programs, scheduling and your community run from the same account.
Yes. Workouts take sets, rep ranges, load in kg or lb, rest, tempo and reps in reserve, plus timed and distance work, supersets, circuits, intervals, AMRAP and EMOM. You can start from eighteen templates, group sessions into multi-week blocks, put them inside a program week, and copy a week or a whole client plan in one step.
Yes. Clients see the prescription beside what they lifted last time, log each set, and get personal bests and an estimated one-rep max per movement. Timed blocks run on a guided clock, approved swaps are one tap away, and a session that has already started keeps working with no signal.
No. You choose one of five approaches per client: habits, a written food journal, protein only, calories and macros, or a meal plan. Calories show by default and can be hidden for a client who should not watch them.
Yes. Clients scan the barcode with the phone camera or type it, search 5,431 everyday foods and packaged products by name, then say how much they had so calories and macros are worked out from the amount.
Not yet. Today clients type their readings in, or you import steps, sleep, weight and other daily readings from a CSV file. Apple Health and Health Connect sync will arrive with a future release of the mobile app, and there is no Garmin, Fitbit, Whoop or Oura connection.
The attention queue ranks clients by what they logged: discomfort they flagged comes first, then very hard effort, training below their recent routine and check-ins waiting for review. You can assign a follow-up, snooze an item or resolve it, and a daily summary arrives in the app and by push.
Yes. A client films one movement and sends it with a question. You watch it at quarter, half or full speed and pin your comments to the exact second, and the client is notified when your answer is ready. The video stays private to the client and their coach.
Yes. Challenges are opt-in and count workouts, training minutes, sets, volume, logging days or check-ins over a window you set. Body measurements are never ranked. Group programs also give each intake a community feed, group chat and group calls.
Coachful is a flat monthly plan, with tiers set by how many clients and coach seats you need, and a 0% platform fee on what you sell. The Fitness & Nutrition power-up is installed from Power-ups inside your account, or for you when you choose fitness or nutrition coaching during setup. Current prices for every plan are on the plans page. There is a 7-day free trial, card required, no charge during the trial, cancel in one click.
Put the training and the coaching
in the same app.
Choose fitness or nutrition coaching when you set up and the power-up is installed for you. 7-day free trial, card required, no charge during the trial, cancel in one click.
Built for coaches who take their clients seriously
