Funnels that sell coaching, not just collect emails
Build the whole path in one place: the landing page, the quiz, the video sales letter, the booking slot, the checkout and the upsell. Every lead lands in your coaching CRM, and every buyer is enrolled in the program they just paid for.
7-day free trial. 0% platform fee on everything you sell.
Program Launch Funnel
Published100%Video sales letter
Entry step
Questionnaire
5 questions
Result · Starter
business_stage = early
Result · Scale
business_stage = scaling
Checkout · $497
Both branches rejoin
Upsell · $97
One click, saved card
Downsell · $47
On decline
38 step types
65 page sections to build them from
A 52% · B 48% · goal: revenue
Paid $497
Enrolled in Momentum Masters
Most funnel stacks stop working the moment someone buys.
The page tool takes the money. Then you are the integration: granting access, copying the lead somewhere, chasing the booking.
The old way
- A page builder, a quiz tool and a booking tool that never meet
- Leads land in a spreadsheet, then get retyped into your CRM
- Someone pays, then waits for you to grant access by hand
- An automation in the middle that breaks when you rename a field
With CoachfulThe new way
- One canvas holds the landing page, the quiz, the booking and the checkout
- Checkout enrols the buyer into the program or session credits in the same flow
- Every lead lands in the same pipeline as your clients, with the step that produced it
- Run the same funnel as a popup over a site you already have, with one script tag
One canvas, from the first click to the second payment.
One visual canvas for the whole funnel
You map the funnel as a flow chart rather than a list of disconnected pages. Steps sit on a drag-and-drop canvas with the routes between them drawn as edges, so every branch and split test is visible at a glance. Each step opens into a section-based page editor.
Canvas → page editor
Step 1 of 7Sections on this page
Every page type a coaching offer needs
The step type is the page. Pick a listicle, bridge, advertorial, story or video sales letter for the top of the funnel, then add the quiz, the lead magnet, the booking page, the application or the checkout below it.
Add a step
38 typesLanding
funnel_landing
Listicle
listicle
Bridge
bridge
Advertorial
advertorial
Story
story
VSL
vsl
Also in the palette
Run a funnel as a popup over any website
A funnel does not need its own page. Switch presentation to popup and the same flow opens over your Coachful site, or over a site you already run, through one script tag.
Your existing website
One script tag<script src="/embed/funnels.js"
data-coachful-auto="scroll:60"
data-coachful-frequency="3d"></script>
Free 5-day momentum plan
Split tests and branching that route on real answers
Any step can become a split test with weighted variants, and visitors are assigned once per session so the numbers stay clean. Separately, you can branch on what someone answered earlier, then rejoin the shared path.
Split test · goal: revenue
ActiveA is ahead. Nothing pauses on its own, you pick the winner.
Show this step if
Every step of the funnel, on one canvas.
Edit Steps opens the whole path: each page previews live on its card, with A/B and branch controls on every step.
Edit Steps, captured from the live product.
A funnel builder that knows what you are selling.
Included in your plan, with a 0% platform fee on what your clients pay you.
The sale grants
the thing it sold.
The moment the payment clears, the buyer holds the program, the content or the session credits.
Granted on payment
Sell inside the webinar.
The funnel opens in the live call, so nobody leaves the room to buy.
Answers pick the path
Coaching presets like business stage route each person to the offer that fits.
Where is your business right now?
Everything in the funnel builder.
No asterisks and no add-on pricing. This is what you get.
One visual canvas for the whole funnel
- Visual canvas with nodes, edges, branch labels and a minimap
- Thirty-eight step types to drop into the flow
- Sixty-five page sections, including video sales letter, testimonials, comparison table, guarantee and countdown
- Steps autosave as drafts and publish when you are ready
- Park a step off the canvas without deleting it, and it is skipped at runtime
- Old links keep working after you rename a slug
Every page type a coaching offer needs
- Landing archetypes: landing, listicle, bridge, advertorial, story and video sales letter
- Quizzes and questionnaires with skip logic, scoring and result pages
- Email capture with automatic lead magnet delivery
- Booking and application steps with a confirmation page
- Payment, upsell, downsell and access-granting steps
- Redirect steps, hidden action steps and a custom HTML block
Run a funnel as a popup over any website
- One embed script turns any website into a popup host
- Triggers on click, time delay, scroll depth or exit intent
- Frequency caps so a visitor is not shown the same popup twice
- Your logo, avatar, intro label and brand colour on the popup shell
- A dialog on desktop and a bottom sheet on mobile
Split tests and branching that route on real answers
- Weighted variants scored against completion, revenue or downstream value
- Tests stay in a learning state until each variant has enough views
- Show-if rules on steps and on individual sections
- Questionnaire results route to a matching result page
- Upsells branch separately on accept and on decline
Checkout and booking wired to the coaching
A funnel sale is not a handoff to another tool. When someone pays in the checkout step, Coachful grants the program, content or session credits in the same flow, and the one-click upsell charges the card they just used.
- Stripe checkout inside the funnel, with payment plans and instalments
- One-click upsell and downsell on the saved payment method
- Buyers enrolled into programs, content or session credits automatically
- Booking steps create a real calendar event and sync to Google and Outlook
- Confirmation emails carry a calendar invitation for both sides
- 0% platform fee on what your clients pay you
How this compares with a dedicated funnel builder
ClickFunnels, Kartra and systeme.io are deeper page builders with bigger template libraries and more editor polish. Coachful wins on what happens after the sale, because the funnel and the coaching product share one database.
- Dedicated builders have larger template libraries and more page-editing polish
- Coachful enrols the buyer into the actual program or session credit at checkout
- Funnel leads land in the same pipeline as your clients, not a separate tool
- Booking, webinars, chat and programs are the same account and the same bill
- If you sell one digital product and never coach anyone, a dedicated builder may fit better
Loved by the coaches who actually use it.
“A really classy platform that is easy to navigate. I used to string together a website, funnel, CRM, course builder and scheduler. Coachful offers it all in one — and the AI assistant can design all of it. Made for coaches by coaches.”
Gilli Moon Aliotti
CEO, Hummm
“Coachful has everything a coach needs to manage their practice. It literally has everything I need to attract leads, convert those leads to clients, and deliver content with an incredible interface that has my branding on it.”
John Winders
Founder, SMPL
“I have tried virtually every major coaching platform on the market, and nothing comes remotely close to Coachful. For me, it is the definitive coaching platform.”
Salma Mostafa
Selected Career Coaching
Coachful Funnels is a funnel builder inside a coaching platform.
Coaches build multi-step flows on a visual canvas where each step is a page built from structured sections: a listicle or video sales letter, a quiz, a lead magnet with delivery, a booking page, a Stripe checkout, an upsell or a redirect. Funnels publish as full pages on the coach domain or open as popups over any website through one embed script. Split tests, conditional branching, pixel tracking and UTM attribution are built in, and every lead and buyer flows into the same CRM, calendar and program records.
- Clients
- Sessions
- Payments
- Programs
- Habits
- Community
- This pageWebsite
- AI assistant
Plans
7-day free trial · 0% platform fee
Monthly plans: Lite: $29/month for up to 5 clients; Solo: $49/month for up to 20 clients; Pro: $99/month with unlimited clients; Studio: $199/month with unlimited clients. 0% platform fee. 7-day free trial. A card may be requested during plan setup; review the billing terms before confirming.
What it does
- Provides more than 30 funnel step types, from listicle and video sales letter through quiz, booking, payment, upsell and redirect.
- Builds each page from more than 60 structured sections, including testimonials, comparison tables, guarantees, countdowns and custom HTML.
- Maps the funnel on a drag-and-drop canvas with routes, branches and split-test groups drawn as edges.
- Runs weighted split tests scored against completion, revenue or downstream value.
- Branches on what a visitor answered, at both step and section level.
- Opens any funnel as a popup over an external website, triggered by click, delay, scroll depth or exit intent.
- Collects Stripe payments with payment plans, charges one-click upsells, and grants program or session-credit access in the same flow at a 0% platform fee.
- Creates real calendar events from booking steps and syncs them to Google Calendar and Outlook.
- Fires Meta, Google and Bing pixels per step and stores UTM parameters and ad click IDs for attribution.
Good to know
- Code export is read-only, so an exported page cannot be edited and re-imported as a funnel.
- Split tests do not automatically pause a losing variant; the coach decides.
- Funnels publish on the coach organization domain or a connected custom domain, not as files hosted elsewhere.
- It is not HIPAA-certified. It is GDPR-ready with full data export.
- The client app carries your branding but ships under the Coachful listing, not your own App Store account.
“Seriously. I have tried just about every coaching, booking, learning platform out there. I've tried developing my own.”
“Coachful is a very helpful platform for coaches who want everything in one place.”
Margie Wilsonon Trustpilot “I have tried virtually every major coaching platform on the market, and nothing comes remotely close to Coachful.”
Salma Mostafaon Trustpilot 
“This really is an amazing tool. I am still building but it is the first Coaching tool that has everything I have wanted.”
James Wallaceon Trustpilot “Coachful has a really classy platform that is easy to navigate, and create programs for my coaching clients.”
Gilli Moon Aliottion Trustpilot “Coachful is a robust software platform that has everything a coach needs to manage his/her practice.”
John Winderson Trustpilot 
“Such a great platform! I've been searching for something like this for ages now and it's finally here.”
CeeCeeon Trustpilot
Funnels questions coaches ask
Thirty-eight step types. That covers landing pages in listicle, bridge, advertorial, story and video sales letter formats, plus quizzes, forms, questionnaires with scoring, lead magnet capture with automatic delivery, booking and application pages, Stripe checkout, upsells, downsells and redirects.
Yes. Switch the funnel presentation to popup and add one embed script to your existing site. The funnel then opens in an overlay, triggered by a click, a time delay, a scroll percentage or exit intent, with a frequency cap so the same visitor is not shown it repeatedly.
Yes. Any step can become a split test with weighted variants, and each visitor is assigned once per session. You choose whether the test is scored on completion, revenue or downstream value, and reporting flags the best performer once each variant has enough views.
Yes. Checkout steps collect payment through Stripe, including payment plans and instalments, and upsell steps charge the card the buyer just used in one click. Coachful charges a 0% platform fee, so you keep everything except Stripe processing.
Contact details create a lead in your Coachful pipeline with the funnel recorded as the source, and email captures also create a marketing lead with a consent record. Buyers are enrolled in the program, content or session credits they paid for as part of the same flow.
Yes. A funnel can be attached to a call-to-action button inside a live Coachful call and set to open in the call itself. Attendees stay in the room, the payment steps still work, and a social-proof announcement can appear when someone buys.
Those tools are deeper page builders with bigger template libraries. Coachful is better when the funnel sells coaching, because checkout enrols the buyer into a real program or booking on the same account and the leads land in the same CRM as your clients.
Partly. Every page can include a custom HTML section, and you can paste HTML to import it. The import is best effort: clear blocks become editable sections and anything ambiguous lands in one custom HTML section. Code export is read-only, not a round trip.
Build the funnel where the coaching already lives
One canvas for the landing page, the quiz, the booking and the checkout, with every lead landing in your own CRM.
Built for coaches who take their clients seriously
