Email that already knows every client you coach.
Write a broadcast, build an automated sequence and answer the replies without leaving Coachful. Your audiences come from live program, tag, funnel and purchase data instead of a spreadsheet you keep exporting.
7-day free trial. 0% platform fee on everything you sell.
New broadcast
Look · editorialAudience type
Subject
Week 3 opens Monday, Lena
Maya CoachingContent width 600px · corners 16 · header logo and name
Lena replied
Her sequence paused itself
$2,340 attributed
18 conversions on this campaign
A separate mailing tool is always one export behind.
It only knows the fields you last synced into it. By the time you hit send, three people have enrolled, one has bought and two have asked to stop hearing from you.
The old way
- Export the client list, clean the file, import it again, repeat next month
- A drip keeps firing while the same person sits half-answered in your inbox
- Replies scatter across two personal mailboxes and nobody knows who has it
- Open rates, and no idea which email actually produced money
With CoachfulThe new way
- Audiences resolve at send time from programs, tags, funnels and purchases
- A reply pauses that person in the sequence until you are done talking
- Replies land in shared mailboxes, assigned unassigned, fixed or round robin
- Conversions and attributed revenue recorded per broadcast and per sequence
From one audience rule to a flow that answers back.
Broadcasts go to an audience you can actually describe
A broadcast is one email to a chosen audience. You pick the audience by type rather than by pasting addresses, and Coachful resolves who is in it at send time. Send now or schedule it for later.
Send this to
10 typesProgram
Momentum Masters
Sequences that wait, branch and split
A sequence is a multi-step flow that runs per contact, built from email, delay, condition and split steps. Conditions read real behaviour and real records, so the next email depends on what the person actually did.
Sequence · you missed it
11 triggersEvent attendance
Live Q&A, Tue 7pm
You missed it, here is the replay
Sent immediately
2 days
Minutes, hours, days or weeks
opened_previous?
One of 5 fields, each with a yes and a no branch
Yes
Offer a 1:1 catch-up
No
Resend, new subject
Lists and segments built from your coaching data
Lists hold explicit membership and can fill themselves from automation rules. Segments are live rule sets evaluated against your platform data, so membership updates without you touching it.
Segment rules
14 fields · 9 operators412 contacts match right now
No export, no re-import
A scheduled job re-runs the rules, so the 30-day window keeps moving
One renderer, several looks, templates you keep
The look of an email sits outside what you write, so you can restyle a message without rewriting it. One renderer produces the preview, the test send and the real send, which means the preview is the send.
The look sits outside the words
8 looksMaya Coaching
The same words, restyled
Read itEvery send, and what it actually did.
Delivery, opens, clicks, replies and revenue for each broadcast, with the next one already scheduled.
Broadcasts, captured from the live product.
Email that behaves like part of the platform.
Included in your plan, with no contact tiers or per-send pricing.
Sending, receiving
and tracking, split.
Connect a domain and Coachful lays out every record by what it is for.
Sending
v=spf1 include:…
Receiving
inbound-smtp
Tracking
track.yourname.com
_dmarc
p=none; rua=…
Dana replied
Onboarding sequence
A reply stops the drip.
The moment someone answers, the rest of their sequence waits for you.
Warned before Gmail clips
Coachful counts the bytes as you write and warns you at 100 KB.
Next up: PriyaRound robinReplies land in one place.
Shared mailboxes route each thread unassigned, to a fixed person, or round robin.
Money, not just opens.
Every broadcast and sequence records conversions and attributed revenue, by currency.
USD
$2,340
18 conversions
EUR
€410
4 conversions
Last
14m
lastConvertedAt
Everything in the email layer.
No asterisks and no add-on pricing. This is what you get.
Broadcasts go to an audience you can actually describe
- Audiences: everyone, a group, a program, a tag, a saved list, a segment, a funnel, newsletter subscribers, a manual pick or an uploaded file
- Preview the audience and its size before you send
- Unsubscribed contacts are filtered out of every audience automatically
- Each broadcast stores delivered, opened, clicked, bounced, unsubscribed and replied counts
- Conversions and attributed revenue are recorded per campaign
Sequences that wait, branch and split
- Triggers on program enrolment, tag added, form submission, list addition, segment entry, funnel completion, cart abandonment or event attendance
- Delays in minutes, hours, days or weeks
- Conditions on opened, clicked, has tag, in program or in group, each with a yes and no branch
- A/B splits with a percentage you set
- Exit conditions end a sequence early, and cart recovery stops once the person buys
- Automation pauses when a contact replies, so nobody gets a drip mid-conversation
- While a protected sequence owns a contact, a lower-priority marketing step waits its turn
Lists and segments built from your coaching data
- Static or dynamic lists, with file import for contacts you bring from elsewhere
- Rules that add people on enrolment, tag, form submission, funnel completion or payment received
- Segment rules on tag, list, program, group, funnel, resource, consent status, last open and last click
- Rule groups combined with and or or, plus exclusion segments
- A scheduled job re-evaluates moving windows such as the last 30 days
One renderer, several looks, templates you keep
- Eight looks: branded, plain, minimal, editorial, bold, soft, canvas, and custom through the HTML editor
- Overrides for colours, fonts, width, corners, buttons and the footer note
- Starter templates for a newsletter, a launch, a check-in, an offer, an event and a welcome
- Save your own templates and set an organization default
- Merge tags including first name and the recipient local time
- Claude can restyle the look without changing your words, or draft the whole email
Your own sending domain and a shared inbox
Connect a domain and Coachful creates the sending setup, shows you the DNS records and keeps re-checking them so silent breakage surfaces. Replies land in a Coachful inbox rather than scattering across personal mailboxes.
- Sender name, from handle and reply-to on your own domain
- DNS records for sending, receiving and tracking, with a DMARC instruction
- Multiple mailboxes, each with its own members and permissions
- Thread routing set to unassigned, a fixed person or round robin
- Threads carry the client, the subject and the campaign that started them
Why email beside the client record beats a separate tool
A standalone email tool only knows the fields you sync into it, so your audience is always a stale copy. In Coachful the audience is the record, and a segment can reference a program, a group, a funnel and consent status directly.
- No export and re-import: enrolling a client can trigger a sequence the moment it happens
- A sequence can end itself when the person buys, so customers stop hearing the pitch
- Cart recovery that stops the moment the person enrols in the program it was selling
- Inbox threads link to the client record and to the campaign behind them
- Tags, programs and funnels stay one set of records for coaching, checkout and email
Loved by the coaches who actually use it.
“Coachful has everything a coach needs to manage their practice. It literally has everything I need to attract leads, convert those leads to clients, and deliver content with an incredible interface that has my branding on it.”
John Winders
Founder, SMPL
“A really classy platform that is easy to navigate. I used to string together a website, funnel, CRM, course builder and scheduler. Coachful offers it all in one — and the AI assistant can design all of it. Made for coaches by coaches.”
Gilli Moon Aliotti
CEO, Hummm
“Like every business owner, I was paying for 5+ platforms and it still wasn't what I really wanted. Coachful has everything in one place. I already saved $1,300 cancelling everything I had duct-taped together. And I only have one login.”
Emily Fulcher
Founder, AilikiFIT
Coachful Email is the sending layer of a coaching platform rather than a separate mailing tool.
Coaches send one-off broadcasts and multi-step automated sequences from the same account that holds their programs, groups, funnels, tags and payments, so an audience is defined by live coaching data rather than an imported list. Mail is sent on the coach own verified domain, and replies come back into a shared Coachful inbox with mailboxes, assignment and attachments.
- Clients
- Sessions
- Payments
- Programs
- Habits
- Community
- Website
- This pageEmail
- AI assistant
Plans
7-day free trial · 0% platform fee
Monthly plans: Lite: $29/month for up to 5 clients; Solo: $49/month for up to 20 clients; Pro: $99/month with unlimited clients; Studio: $199/month with unlimited clients. 0% platform fee. 7-day free trial. A card may be requested during plan setup; review the billing terms before confirming.
What it does
- Sends broadcasts to an audience chosen as everyone, a group, a program, a tag, a list, a segment, a funnel, newsletter subscribers, a manual selection or an upload.
- Schedules broadcasts for a future time.
- Runs multi-step sequences built from email, delay, condition and split steps, with delays from minutes to weeks.
- Starts sequences from enrolment, tags, form submissions, list additions, segment entry, funnel completion, cart abandonment or event attendance.
- Branches on opens, clicks, tags, program membership and group membership.
- Resolves live segments from rules combined with and or or, refined by exclusion segments.
- Sends from the coach own domain after DNS verification, with separate records for sending, receiving and tracking.
- Collects replies into shared mailboxes with permissions, round-robin or fixed assignment, and threads linked to the client.
- Records delivered, opened, clicked, bounced, unsubscribed and replied counts, plus conversions and attributed revenue.
Good to know
- It does not report opens and clicks for mail sent through a connected Gmail account; those come from tracking on a verified domain.
- It has no drag-and-drop block builder, and emails render in light mode.
- It cannot guarantee inbox placement; domain reputation and the receiving provider decide that.
- It is not HIPAA-certified. It is GDPR-ready with full data export.
- The client app carries your branding but ships under the Coachful listing, not your own App Store account.
“Seriously. I have tried just about every coaching, booking, learning platform out there. I've tried developing my own.”
“Coachful is a very helpful platform for coaches who want everything in one place.”
Margie Wilsonon Trustpilot 
“I have tried virtually every major coaching platform on the market, and nothing comes remotely close to Coachful.”
Salma Mostafaon Trustpilot 
“This really is an amazing tool. I am still building but it is the first Coaching tool that has everything I have wanted.”
James Wallaceon Trustpilot “Coachful has a really classy platform that is easy to navigate, and create programs for my coaching clients.”
Gilli Moon Aliottion Trustpilot “Coachful is a robust software platform that has everything a coach needs to manage his/her practice.”
John Winderson Trustpilot 
“Such a great platform! I've been searching for something like this for ages now and it's finally here.”
CeeCeeon Trustpilot
Email questions coaches ask
Yes. You connect a domain, Coachful creates the sending configuration and shows you the DNS records to add. Once they verify you set the sender name, the from handle and the reply-to address on that domain, and Coachful re-checks the records so a deleted one is surfaced rather than treated as verified forever.
A list holds explicit membership, so someone stays on it until they are removed, and it can fill itself from rules such as program enrolment or payment received. A segment is a live rule set evaluated against your data, so membership changes on its own as clients enrol, buy or get tagged.
Yes. A condition step splits into a yes branch and a no branch based on whether the previous email was opened, whether a link was clicked, or whether the contact has a tag, is in a program or is in a group. There is also an A/B split step with a percentage you choose.
The reply lands in your Coachful inbox as a thread, and the sequence pauses for that person so the automation stops while you are talking. You can resume the enrolment later, and the thread keeps the client, the subject and the campaign that started it.
Yes. Every marketing email carries a footer with your business name, address and an unsubscribe link that no look can remove, and one-click unsubscribe headers are set on the send. You can also require double opt-in, require a consent record on triggers, and suppress a contact from every marketing path.
Yes. Broadcasts and sequences record conversions and attributed revenue by currency alongside delivery, open, click, bounce, unsubscribe and reply counts. Tracked conversions include purchases, funnel completions, event registrations and bookings.
No. You choose a look and it is applied around whatever you write, so you can restyle a message without rewriting it. Starter templates cover a newsletter, a launch, a check-in, an offer, an event and a welcome, and Claude can restyle or draft an email for you.
Yes. One renderer produces the in-app preview, the test send and the live send, so there is no second rendering path to drift. Authored HTML is sanitised when it is saved, and emails render in light mode.
Stop exporting your client list to send an email
Broadcasts, sequences and the replies, in the same account as the programs and payments they refer to.
Built for coaches who take their clients seriously
