Kajabi alternative

The coaching-first Kajabi alternative

Kajabi is a great course-and-funnel machine. But coaches need habits, daily check-ins, contracts, and a real client relationship — not just a video library. Coachful is built for that, at a fraction of the price.

4.7 on Trustpilot

Coaches are switching

Kajabi

course & marketing platform

$179–499/mo ($143–399 annual)

Coachful

All-in-one coaching platform

from $29/mo

Replaces 5+ toolsOne login

Programs & habits

Scheduling

Community

Payments

Courses

Branded app

Rated excellent onTrustpilot

Kajabi is genuinely strong for selling courses and running marketing funnels, and its Coaching product has a built-in scheduler and live video — if that’s mostly what you do, it’s a serious tool.

But coaching isn’t a course. Coaches need ongoing accountability, habit tracking, contracts, 1:1 and group sessions, and a living community — the things that actually change client behavior. Coachful does all of that natively, plus your website, payments, and digital products, starting at $29/mo instead of $179/mo ($143 on annual).

Why coaches switch

Three reasons coaches choose Coachful

Coaching, not just courses

Habits, daily check-ins, accountability nudges, and progress tracking are core to Coachful — not an afterthought bolted onto a course player.

A fraction of the price

Coachful starts at $29/mo. Kajabi Basic is $179/mo ($143 on annual) and Pro climbs to $499. The $89 Kickstarter tier was pulled from the public pricing page in January 2026.

Calendar sync, contracts, and habits built in

Two-way Google, Apple/iCloud and Outlook sync, e-signed agreements, and daily habits are included. Kajabi has its own scheduler and live video, but no contracts, no habit tracking, and calendar sync we could not verify.

Feature by feature

Coachful vs Kajabi

Everything you need to run a coaching business — side by side.

Kajabi

Coachful

Sell online courses

Marketing funnels & email

Branded coach website

Coaching programs with habits & check-ins

Accountability & progress tracking

Session scheduling (self-serve booking)

Two-way calendar sync

Not verified

Built-in video + Zoom / Meet / Teams

Contracts & e-signatures

Community & group cohorts

Client mobile app

Starting price

$179–499/mo ($143–399 annual)

from $29/mo

Kajabi pricing and features as of May 2026 — check their site for the latest.

Painless migration

Switching from Kajabi is easy

Bring your clients over

Our team imports your client list and rebuilds your setup from Kajabi for you. Nothing gets lost in the move.

Kajabi

Maya Chen

James Park

Priya Shah

Lena Foster

All imported

Coachful

Maya Chen

James Park

Priya Shah

Lena Foster

Set up in minutes

Coachful is built specifically for coaches, so your programs, scheduling, and payments are ready the moment you sign in.

Building your website now — almost done! ✨

Programs & habits

Scheduling & calendar

Payments connected

Branded websitein progress

Go live, risk-free

Start a 7-day free trial. A card is required, but there is no charge during the trial and you can cancel in one click.

yourname.coachful.coLIVE

Your coaching platform

47 active clients

Clients

This week

$8.4k

Revenue

Maya

James

Priya

You're live · free for 7 days

Loved by coaches

Coaches who made the switch

★★★★★

It’s the coaching platform I always wanted — it just didn’t exist yet. I have one dashboard for everything and already saved $1,300 by cancelling all the tech I had duct-taped together.

Emily F.

Coach · United States

Meet Coachful

Your Whole Practice, in 30 Seconds

Clients, sessions, programs, chat and payments in one calm workspace that carries your brand.

Explore the platform

Everything a coach needs, in one place

Scheduling

Self-serve booking, calendar sync, in-app video.

Coaching CRM

Notes, goals, sessions, and intake in one client view.

Payments

Charge for sessions, packages, and programs.

All features

See everything Coachful does for coaches.

FAQ

All your questions, answered

What coaches ask before switching from Kajabi.

Yes — Coachful covers the same all-in-one ground (courses, website, email, payments, digital products) and adds the coaching layer Kajabi lacks: habits, daily check-ins, contracts with e-signature, and two-way calendar sync. It starts at $29/mo versus Kajabi’s $179/mo ($143 on annual).

Yes. You can rebuild courses and programs in Coachful, and our team helps you move content, set up your website, and import your client list during onboarding.

Yes — Coachful includes a website builder, funnels, and multi-step email automations with triggers (signup, enrollment, form submission, funnel completion), delays, and conditional branching.

Native habit tracking, daily check-ins, accountability nudges, contracts with e-signature, two-way Google, Apple/iCloud and Outlook calendar sync, and group accountability cohorts — the things coaching actually runs on. Kajabi’s Coaching product covers sessions and milestones, but not the daily work in between.

Not if you use Kajabi Payments: 0% platform fee, with processing at 2.9% + $0.30 on Basic, 2.8% on Growth, and 2.7% on Pro. If you bring your own Stripe or PayPal account, Kajabi adds a 0.5–2% surcharge on top of processing since its 2026 restructure. Coachful charges a 0% platform fee on every plan; you pay only Stripe or Razorpay processing, and the subscription is $29–99/mo instead of $179–499.

Yes — a 7-day free trial. A card is required at signup so you can test the full flow, you’re not charged during the trial, and you can cancel in one click.

Make the switch

Ready to leave Kajabi behind?

Get your whole coaching business in one place. 7-day free trial, cancel in one click.

Built for coaches who take their clients seriously