Coachful
Coaching software · all-in-one

Coaching software, built for the whole practice.

CRM, scheduling, payments, contracts, group cohorts, website builder, digital products — one $49/mo platform that replaces Kajabi, Calendly, Stripe, Notion and your designer's invoice.

7 tools, replaced

$49/mo, all-in

$12,840 MRR

Maya Wells · Practice

Today · Mon, Mar 4

All-in-one
Next session

James Carter

2:30 pm · 60 min

via Zoom
Sales today

+$1,847

+24%vs avg
Spring cohort

12 members · live

+8
Library

8 products live

Course · ebook · podcast · bundle

Quick actions
Stop renting a stack

Your practice runs on 7 tools, and none of them know your clients.

Coachful makes the client the unit of work — every booking, payment, contract, message and program lives on one profile, in one app.

Before

The old way

  • Calendly for booking, Stripe for payments, Notion for notes
  • Kajabi for courses, Slack for cohorts, DocuSign for contracts
  • Squarespace for the site, Mailchimp for the list
  • $400+/mo across 7 subscriptions, 7 logins, 0 client memory
CoachfulWith Coachful
  • One client list, one calendar, one checkout, one library
  • Programs, cohorts, agreements, bundles — all native
  • Branded website + custom domain + SEO baked in
  • $49/mo · cancel in one click · 7-day trial

Beyond the basics

A growth engine and a real community

Coachful connects the first click to the coaching that follows. Explore the actual builders, audiences, and member experience.

Landing
Quiz
Booking
Checkout
Upsell
68%

Funnels and email built for the full journey

Map multi-step funnels visually, branch on answers, test variants, then book or sell inside the flow. Segment contacts and run email sequences with delays, conditions, and A/B splits.

  • Visual funnels with landing, quiz, booking, checkout, and upsell steps
  • Live audiences from leads, lists, programs, and engagement
  • Broadcasts and branching email sequences with performance data
See Coachful vs Kajabi for funnels and email
LiveWeekly Q&A

A community beyond group chat

Members get a channel-based feed with posts, comments, polls, and live sessions. Coaches can moderate, control access, and sell private channels beside their programs.

  • Custom channels and program communities with their own audiences
  • Posts, polls, stories, chat, and live video in one member hub
  • Paid access, moderation, and community activity reporting
See Coachful vs Mighty Networks for communities

And the parts most coaching software leaves out

Courses and digital products

Video courses with modules, drip release and completion tracking, plus downloads, books and bundles, sold alone or attached to a program.

See the course platform

A client app on iPhone and Android

Clients open their program, habits, check-ins, sessions and messages from their phone, with your branding inside the Coachful app.

See the client app

Michelle, the AI assistant

Drafts programs and emails from your real client data, summarizes recorded calls and briefs you before each session.

See what Michelle does

ICF hours and analytics

Completed sessions count toward ACC, PCC and MCC automatically, next to revenue, funnel and client engagement analytics.

See ICF hour tracking
The math

$285/mo across 7 tools, or $49/mo on Coachful.

That’s $2,832/year saved. One client list, one brand, one login instead of seven disconnected tools.

Before7 subscriptions
  • Calendly$15/mo
  • Stripe Atlasincl.
  • Notion$10/mo
  • Kajabi$199/mo
  • Slack$8/mo
  • DocuSign$30/mo
  • Squarespace$23/mo
Total$285/mo
Coachful1 platform
  • Run your practice
    CRMSchedulingVideo callsPaymentsInvoicesContractsICF hours
  • Coach your clients
    ProgramsHabits & check-insCoursesForms & worksheetsCommunityGroup coachingClient app
  • Grow your business
    WebsiteFunnelsEmailLeadsDigital productsLink in bio
  • AI
    Michelle assistantCall summariesGrowth Lab

Total

Stripe processing fees only

$49/mo
Real coaches

Loved by the coaches who actually use it.

"I tried running my coaching business across five different apps. It was a complete waste of time and money. Then I found Coachful. It was everything I need in one platform."

Christopher Duff

Christopher Duff

Founder, Duff X Athletics

"It's the coaching platform I always wanted — it just didn't exist yet. I have one dashboard for everything and already saved $1,300 by cancelling all the tech I had duct-taped together."

Emily F.

Emily F.

Coach · United States

"Fantastic piece of software for coaches who want everything to be in one place. The Coachful team have been amazing at being on hand to help get everything set up. Would highly recommend!"

Luis

Luis

Coach · United Kingdom

In plain terms

Coachful is a coaching platform.

One subscription covers booking, payments, contracts, programme delivery with habits and check-ins, courses, a community, a website with funnels and email, and an AI assistant, with one login for the coach and one branded app for the client.

One platform, every part connected
  • Clients
  • Sessions
  • Payments
  • Programs
  • Habits
  • Community
  • Website
  • Email
  • AI assistant

Plans

Lite$29/moSolo$49/moPro$99/moStudio$199/mo

7-day free trial · 0% platform fee

Monthly plans: Lite: $29/month for up to 5 clients; Solo: $49/month for up to 20 clients; Pro: $99/month with unlimited clients; Studio: $199/month with unlimited clients. 0% platform fee. 7-day free trial. A card may be requested during plan setup; review the billing terms before confirming.

What it does

  • Runs multi-week programmes with weekly goals, daily tasks, habits and morning and evening check-ins.
  • Books sessions from availability rules with two-way Google, Apple and Outlook calendar sync, built-in video or Zoom, Meet and Teams links, and email, SMS and WhatsApp reminders.
  • Takes payment through Stripe Connect or Razorpay: one-time, subscriptions, payment plans, Apple Pay and Google Pay, with invoices.
  • Sends coaching agreements for e-signature before the first call and stores them on the client record.
  • Hosts courses, downloads, digital products, a community feed with group chat, and cohort groups created on enrolment.
  • Builds a section-based website with blog, custom domain, funnels, email sequences and pixels.
  • Counts completed coaching hours and distinct clients against the ICF ACC, PCC and MCC thresholds, and exports an ICF client coaching log with paid and pro bono hours.
  • Adds a Fitness & Nutrition pack for training clients: a workout builder with an exercise library (supersets, circuits, AMRAP, EMOM and intervals), client workout logging with set history, nutrition targets up to calories and macros, meal plans, recipes, food lookup, and private progress photos and measurements.
  • Exports all client data as a ZIP: roster, notes, check-ins, goals, habits, sessions and form responses.

Good to know

  • It is not HIPAA-certified. It is GDPR-ready with full data export.
  • The client app carries your branding but ships under the Coachful listing, not your own App Store account.
Margie Wilson
“Coachful is a very helpful platform for coaches who want everything in one place.”
Margie Wilsonon Trustpilot
  • Elizabeth Gentzkow
    “Seriously. I have tried just about every coaching, booking, learning platform out there. I've tried developing my own.”
    Elizabeth Gentzkowon Trustpilot
  • James Wallace
    “This really is an amazing tool. I am still building but it is the first Coaching tool that has everything I have wanted.”
    James Wallaceon Trustpilot
  • Salma Mostafa
    “I have tried virtually every major coaching platform on the market, and nothing comes remotely close to Coachful.”
    Salma Mostafaon Trustpilot
  • Gilli Moon Aliotti
    “Coachful has a really classy platform that is easy to navigate, and create programs for my coaching clients.”
    Gilli Moon Aliottion Trustpilot
  • John Winders
    “Coachful is a robust software platform that has everything a coach needs to manage his/her practice.”
    John Winderson Trustpilot
  • CeeCee
    “Such a great platform! I've been searching for something like this for ages now and it's finally here.”
    CeeCeeon Trustpilot
Meet Coachful

Your Whole Practice, in 30 Seconds

Clients, sessions, programs, chat and payments in one calm workspace that carries your brand.

FAQ

All your questions, answered

The eight things coaches ask before switching from a 5-tool stack.

Software designed specifically for the way coaches actually work — running 1:1 sessions, group cohorts, programs, digital products, payments and a CRM, all in one place. Generic tools (Calendly + Stripe + Notion + Kajabi + Slack) cover pieces. Coachful covers the whole practice.

Solo coaches and small coaching businesses across niches — life, business, fitness, health, executive, mindset, spiritual, relationship. Whether you sell 1:1 sessions, group cohorts, ebooks, or 12-week programs, the same platform runs all of it.

Kajabi is a course platform with $149–399/mo subscriptions. Paperbell is a CRM. Coachful covers what both do — programs, courses, CRM, scheduling, payments, contracts, group coaching — plus a website builder and digital products library, on a single $49/mo plan.

Most coaches go live in under an hour. Connect Stripe in 60 seconds, build your website with AI-drafted sections, drop in your services and pricing, hook up Google, Apple/iCloud or Outlook calendar, and start taking bookings + payments. No code, no migrations, no consultants.

Yes. Run a $5,000 12-week 1:1 program, a $499 group cohort, and a $39 ebook all from the same Coachful account. Same client list, same checkout, same brand.

Yes — built specifically for coaches. Goals, session notes, tags, intake answers, tasks, and program progress live on each client profile. AI auto-summarizes calls and gives you a per-client briefing before your next session.

Branded Stripe checkout (or Razorpay for India), one-time / subscription / payment-plan pricing, coupons, order bumps, one-click refunds with auto-revoke. You pay only Stripe's standard processing fee — no Coachful platform fee, no other hidden costs.

Yes. A card is required at signup so you can test the full platform end-to-end (no fake sandbox), but we don't charge during the trial and you can cancel in one click.

Ready when you are

Stop renting a stack. Start owning your practice.

CRM, scheduling, payments, contracts, group coaching, website, digital products — one $49/mo platform. 7-day trial, cancel in one click.

Elizabeth GentzkowEmily FulcherJohn WindersJames WallaceSalma Mostafa

Built for coaches who take their clients seriously