Coachful
Course platform for coaches

Build the course where the coaching already is

Host your course where your clients already are. Modules and lessons, progress tracked per person, and a checkout that enrols the buyer without a second subscription or an integration to maintain.

7-day free trial. 0% platform fee on everything you sell.

2 modules4 lessons50 minAISave

Structure

Introduction
Welcome to the course5m
How to get the most out of this10m
Core Concepts
The momentum loop20m
Your first week15m
+ LessonBulk add

Welcome to the course

Lesson format

ContentWorksheet

Primary media

VideoAudioSlidesNone

welcome-final.mp4

5:02 detected

Encoded · captions and transcript ready

Lesson notes

Transcript generated

Captions on, no upload needed

Opens in week 2

24 watchers · 72%

average progress

The honest truth

A course platform bolted onto a coaching platform is two of everything.

Two subscriptions, two logins, two lists of people, and no way to see that the client who stopped watching lesson three is the same client who stopped replying to you.

Before

The old way

  • A second subscription on top of the tool you coach in
  • Buyers in one tool and coaching clients in the other, matched by hand
  • Captions and transcripts as a separate paid add-on
  • No idea which lesson people quietly stop watching
CoachfulWith Coachful

The new way

  • Modules and lessons in one builder, with a live duration counter
  • Uploaded video gets captions and a full transcript automatically
  • Retention per lesson, and a watcher list that names how each one got in
  • Checkout runs through your own Stripe and enrols the buyer on the spot
How it works

From an empty outline to a course people finish.

01

Modules, lessons and progress per client

A course is modules and lessons, and Coachful records progress at every level: the course, the module and the individual lesson. You see who started, who stalled and who finished, next to everything else you know about that client.

Structure

2 modules · 4 lessons · 50 min
Introduction
Welcome to the course5m
How to get the most out of this course10m
Core Concepts
The momentum loop20m
Your first week15m

Lena · recorded at three grains

Lesson

100%

Module

100%

Course

99%

The course stops at 99% until the last lesson is done.

02

More than courses: the content types coaches actually use

Not everything is a course. Coachful carries twelve content types, so a worksheet stays a worksheet and a recording stays a recording, all delivered into the same client home.

Add attachment

Lesson 1
FileVideoImageEmbedResource
Search everything in your org

Morning Reset Worksheet

Worksheet

Free

Recovery Library

Library

14 items

Sleep Protocol

Download

$19

Attached live: it keeps the item's current title, cover and paywall, so editing it once updates it everywhere.

03

Sell it, bundle it, or include it in coaching

The same content can be sold on its own, bundled at a discount, or included free with a program. Checkout runs through your own Stripe account, and Coachful takes a 0% platform fee.

Access & pricing

Momentum Masters
Popup checkoutLanding page

One time

$149

keep forever

Payment plan

3 × $59

monthly

Order bump: Sleep Protocol+$19

Giving it away instead

Require an account
Capture an email first
Your own Stripe account, 0% platform fee, buyer enrolled at checkout.
04

Delivered into the client home, not a separate login

Clients reach your content from the same place they check in, message you and join calls. That is the practical difference from a standalone course platform, where the course lives behind another account.

What Lena opens

One login
HomeSessionsHabitsContentMessages

Momentum Masters

72% · 35 of 50 min

Welcome to the course5 min
How to get the most out of this course10 min
The momentum loop20 min
Your first weekWeek 3

Access: the Momentum Masters program, which releases module 2 in week 2.

What your client sees

A course page that looks like you built a school.

Your cover, your words, their progress and every module, inside the same branded app as their sessions and habits.

yourname.coachful.co/discover/courses
A client's view of a Coachful course: a full-width cover photo, the course title Goal Setting Masterclass for Entrepreneurs with its description, a course progress bar, 3 modules, 6 lessons, and the first module with a video lesson

The client's course page, captured from the live product.

Everything you need

A course layer, not a second course subscription.

Part of your plan. No per-student pricing, no video hosting bill, no add-on for captions.

Generate with AI

Start from a prompt,
not a blank outline.

Hand it a prompt, a PDF, a program or your content, and it drafts the modules and lessons.

A promptA PDFA programYour content

“A four lesson course on building morning momentum, for busy parents.”

Introduction

2 lessons · 15 min

Core Concepts

2 lessons · 35 min

A coach recording a lesson at her desk
0:04Welcome in. Before anything else, open your calendar.
0:31The whole course turns on one loop, and here it is.
Video

Captions and a transcript, automatically.

Upload once. Coachful encodes it and writes both.

Slides that talk

Upload a deck and record a voice note on each slide, right in the browser.

Slide 32:14 voice note
Slide 4Record up to 10 min
An open notebook and coffee on a desk

New lead · Morning Reset

dana@example.com

Lead magnet

Give a course away, grow the list.

Put it behind an email capture and every download lands in your leads.

Progress knows the program

The same course inside two programs keeps two separate sets of numbers.

Momentum Masters72%
1:1 with Dana20%
The real thing

The builder your course is actually made in.

Structure on the left, the lesson you are editing on the right. Drag modules and lessons into any order.

app.coachful.co/coach - course builder
The Coachful course builder on desktop: a Structure pane listing the Introduction and Core Concepts modules with their lessons, and a lesson editor with a Content or Worksheet format toggle, a Video, Audio, Slides or None media picker, attachments and a rich-text notes field

Two modules, four lessons, fifty minutes. Captured from the live product.

The full list

Everything in the course layer.

No asterisks and no add-on pricing. This is what you get.

Modules, lessons and progress per client

  • Modules and lessons with video, text and attachments
  • Progress tracked per course, per module and per lesson
  • Completed lesson counts on the client record
  • Assign a whole course or only specific lessons
  • Release modules and lessons day by day through a program, rather than all at once
Real coaches

Loved by the coaches who actually use it.

“Coachful has been a game-changer for my coaching. Having goal-setting and focus-driven tools has elevated my courses and programs, and the support team is responsive and quick to resolve questions.”
Lakayann Outerbridge

Lakayann Outerbridge

Founder, Beyond My Ashes

“The platform we've all been waiting for. I have tried just about every coaching, booking and learning platform out there. Coachful does it all. The support is unmatched and the updates are consistent.”
Elizabeth Gentzkow

Elizabeth Gentzkow

Founder, Thrive West

“This really is an amazing tool. I've been a full-time coach for seven years, and this is the first coaching tool that has everything I have wanted — the most comprehensive I have used. Support is also incredible.”
James Wallace

James Wallace

Founder, Fountainhead Coaching

In plain terms

Coachful Courses is the content layer of a coaching platform.

A course is built from modules and lessons, with progress recorded at course, module and lesson level for every client. Alongside courses, Coachful carries libraries, articles, videos, audio, podcasts, forms, downloads, books, spreadsheets and vision boards, all assignable to clients and all delivered into the same branded client home as their sessions and habits. Content is sold with a one-time price, payment plans and order bumps, bundled at a discount, or included with a program, through the coach own Stripe account at a 0% platform fee.

One platform, every part connected
  • Clients
  • Sessions
  • Payments
  • This pagePrograms
  • Habits
  • Community
  • Website
  • Email
  • AI assistant

Plans

Lite$29/moSolo$49/moPro$99/moStudio$199/mo

7-day free trial · 0% platform fee

Monthly plans: Lite: $29/month for up to 5 clients; Solo: $49/month for up to 20 clients; Pro: $99/month with unlimited clients; Studio: $199/month with unlimited clients. 0% platform fee. 7-day free trial. A card may be requested during plan setup; review the billing terms before confirming.

What it does

  • Builds courses from modules and lessons with video, text and attachments.
  • Tracks progress per course, per module and per lesson for each client.
  • Assigns a whole course or specific lessons, and releases modules and lessons day by day through a program.
  • Carries twelve content types, including libraries, worksheets, downloads, books and spreadsheets.
  • Sells content with a one-time price, payment plans and order bumps through the coach own Stripe account at a 0% platform fee.
  • Bundles several items together at a discounted price.
  • Enrols buyers automatically at checkout and revokes access on refund.
  • Delivers everything into the client home and mobile app under the coach branding.
  • Attaches files, embeds, or a live reference to another resource the coach already owns, to any lesson.

Good to know

  • It does not issue certificates of completion.
  • It has no drip scheduler of its own; lesson release comes from a program or a manual lock.
  • It does not support SCORM or other course-interchange formats.
  • It is not a public course marketplace.
  • It is not HIPAA-certified. It is GDPR-ready with full data export.
  • The client app carries your branding but ships under the Coachful listing, not your own App Store account.
Elizabeth Gentzkow
“Seriously. I have tried just about every coaching, booking, learning platform out there. I've tried developing my own.”
Elizabeth Gentzkowon Trustpilot
  • Margie Wilson
    “Coachful is a very helpful platform for coaches who want everything in one place.”
    Margie Wilsonon Trustpilot
  • Salma Mostafa
    “I have tried virtually every major coaching platform on the market, and nothing comes remotely close to Coachful.”
    Salma Mostafaon Trustpilot
  • James Wallace
    “This really is an amazing tool. I am still building but it is the first Coaching tool that has everything I have wanted.”
    James Wallaceon Trustpilot
  • Gilli Moon Aliotti
    “Coachful has a really classy platform that is easy to navigate, and create programs for my coaching clients.”
    Gilli Moon Aliottion Trustpilot
  • John Winders
    “Coachful is a robust software platform that has everything a coach needs to manage his/her practice.”
    John Winderson Trustpilot
  • CeeCee
    “Such a great platform! I've been searching for something like this for ages now and it's finally here.”
    CeeCeeon Trustpilot

Courses questions coaches ask

Yes. Courses are built from modules and lessons with video, text and attachments, and Coachful tracks progress per course, per module and per lesson. Clients open them in the same place they check in and message you.

Yes. A course carries its own price, with payment plans and order bumps, and sells through your own Stripe account at a 0% platform fee. Buyers are enrolled at checkout, and access is revoked automatically on a refund.

Yes. Bundles group several items together at a discounted price, and the same content can also be included free with a program or granted by hand to a specific client.

No. Coachful tracks completion at course, module and lesson level, and a lesson can be a scored worksheet with weighted answers and result bands, but it does not issue a certificate of completion.

Those are course platforms first, with deeper course marketing and affiliate tooling. Coachful is a coaching platform where content supports the coaching, so a course sits beside the client record, their habits, their sessions and their payments, under one subscription.

Through a program, yes. A program week can carry specific modules, and a program day can carry an individual lesson, so the course arrives in the order and on the days you set. You can also lock a lesson by hand, or schedule a whole course to land on a future date. There is no separate drip scheduler on the course itself.

Libraries, articles, videos, audio, podcasts, forms and worksheets, downloads, books, spreadsheets, vision boards and questionnaires. Each is assignable and appears in the client home with your branding.

Yes. You can attach an AI chatbot to your content so clients can ask questions about the material, and they can message you directly from the same app.

Put the course where the coaching already is

Modules, lessons and progress per client, sold from your own checkout and delivered into your own branded app.

Elizabeth GentzkowEmily FulcherJohn WindersJames WallaceSalma Mostafa

Built for coaches who take their clients seriously