Your method, running without you in the room.
A Coachful program is the structure your coaching already has: modules, weeks, daily tasks, habits and check-ins. You build it once, then run it for one client or a full cohort, and everyone sees what to do next.
7-day free trial. 0% platform fee on everything you sell.
30-Day Transformation
1:1 · 6 activeWeeks
W1
Reset
W2
Fuel
W3
Mornings
W4
Depth
W5
Load
W6
Close
Week 3 theme
Rewiring the morning
Ten minute morning page
Repeat dailyWalk before the first email
Mon · Wed · FriRecord one voice note
Anytime this week
Lena · week 3, day 4
Started 3 March
18 of 24 done
this week, across the cohort
A curriculum in a PDF is a curriculum nobody finishes.
The structure is not the hard part. Getting it in front of the right client, on the right day, for the twelfth client this year, is the hard part.
The old way
- Rebuilding the same six weeks in a doc for every new client
- One client needs week 3 changed, so now everybody gets it changed
- Chasing people in DMs to find out what they actually did
- Everyone has to wait for the next cohort launch to begin
With CoachfulThe new way
- Build the weeks once, run them one to one, as a group or as a membership
- Each enrolment gets its own copy of the weeks, editable for that client alone
- Tasks and habits appear on the client day by day, and completions come back to you
- Every client has their own start date, so everyone runs their own week one
One build, then it runs for everybody, separately.
What is inside a program?
A program is weeks, then days, with optional modules grouping the weeks when your method has named phases. Each week carries its own focus, its tasks and its habits, and you decide whether a task repeats daily, spreads across the days you choose, or sits open for the whole week. The client sees the current week, not the whole syllabus.
Week 3 of 6
Rewiring the morningWeekly goals
Tasks · how they land
Ten minute morning page
every active day
Walk before the first email
Mon · Wed · Fri
Record one voice note
one shared tick
Structured or flexible, depending on the client
Not every coaching relationship fits a fixed curriculum. A structured program sets the path in advance. A flexible program lets the sessions and the client set the pace, while still keeping tasks, habits and history in one place.
Delivery
Structured
The weeks set the path
Flexible
Sessions set the pace
Same program, three runs
LenaPersonStarted 3 MarWeek 3
Ava & TomPairStarted 24 FebWeek 5
JamesPersonStarted 17 MarWeek 1Nobody waits for a launch date.
One program, one client or a whole cohort
The same program runs one to one or as a group. Enrolling clients in a group program places them in a cohort group automatically, with its own chat and feed, while each member keeps an individual record of progress.
One template
Copied on enrolment30-Day Transformation
TemplateLena
1:1 run
Week 3 edited
James
1:1 run
Unchanged
Cohort 2
12 clients
Unchanged
Rewrite week 3 for Lena and James never sees it.
Where a program ends and a journey begins
Coaches ask this constantly, so here is the short version. A program is a product with a calendar: it has weeks, a start and an end. A journey is a process with a cursor: it shows the client the next action wherever they are, and can contain a program.
Program
Starts 3 Mar · ends 13 Apr
A product with a calendar. It ends.
Journey
You are here
A process with a cursor. It can hold the program.
Every program you run, in one library.
One to one and group programs side by side, each card carrying its cover, its type and the number of clients currently inside it.
The programs tab, captured from the live product.
Delivery that keeps working between the sessions.
All in your plan, with no per-client pricing.
Today and tomorrow.
Nothing further.
Clients only get live tasks for their own today and tomorrow, in their timezone.
Mon
2 of 2
Tue
2 of 2
Wed
Today
Thu
Ready
Fri
Sat
Sun
Autumn cohort · 6 Oct
Seats that genuinely run out.
Seats are claimed one at a time, so two people never take the last place.
You decide how far ahead they see
Open past weeks, keep future ones closed, and release a rolling window of days.
Water 2L
Lena · week 3
Habits with streaks.
Clients tick them day by day, and you see the run on their record.
Progress with a record behind it
Weekly goals per person, plus milestones, levels and a leaderboard for the long run.
Lena · milestones
Everything in the program layer.
No asterisks and no add-on pricing. This is what you get.
What is inside a program?
- Weeks with a name, a theme and weekly goals, grouped into modules if you want them
- Tasks with descriptions and video, image or audio attachments
- Habits tracked per week, with streaks on the client side
- A weekly prompt, plus client-facing focus points and reminders
- Distribution that repeats a task daily or spreads it across chosen days
- Practices, for the work that happens between the tasks
Structured or flexible, depending on the client
- Structured delivery for a defined week-by-week method
- Flexible delivery where sessions drive what happens next
- Goals, tasks and habits also work on a client outside any program
- Enrol one person, a pair for couples coaching, or a trio, on a single enrolment
- Start dates per client, so everyone runs their own week one
One program, one client or a whole cohort
- One-to-one, group and membership program types
- Cohort groups created on enrolment, with the maximum size you set
- Group calls and program feeds attached to the cohort
- Every member tracked individually on goals, habits and check-ins
- Paid extras, so a cohort client can buy one-to-one sessions
Where a program ends and a journey begins
- Program: weeks, tasks and habits on a schedule
- Journey: a visual path you draw, showing the next step
- A journey can wrap a program, sessions, forms and content
- Both live on the client record rather than in separate tools
- Use a program for a defined method, a journey for a longer relationship
Start from a template rather than a blank page
If you are building your first program, you do not have to invent the structure. Coachful ships pre-made program templates you can clone and edit, and the AI assistant can draft a full program from a description you give it.
- Pre-made program templates you can edit and sell
- AI drafts weeks, tasks and habits from a plain description
- Duplicate a program you already run and adapt it
- Completion flows that ask questions and collect feedback at the end
- Milestones and badges to mark progress along the way
Loved by the coaches who actually use it.
“Coachful brings scheduling, payments, client communication, programs, habit tracking and accountability together. Instead of managing several different apps, everything feels more organized and professional — for the coach and the client.”
Margie Wilson
Wounded to Warrior Recovery Coaching
“Coachful has been a game-changer for my coaching. Having goal-setting and focus-driven tools has elevated my courses and programs, and the support team is responsive and quick to resolve questions.”
Lakayann Outerbridge
Founder, Beyond My Ashes
“This really is an amazing tool. I've been a full-time coach for seven years, and this is the first coaching tool that has everything I have wanted — the most comprehensive I have used. Support is also incredible.”
James Wallace
Founder, Fountainhead Coaching
Coachful Programs is the delivery layer of a coaching platform.
A program is built from modules, weeks and days, each week carrying tasks, habits, a weekly prompt and client-facing focus points. Programs run in structured form, where the path is set in advance, or flexible form, where sessions and the client set the pace. The same program runs one to one, as a group with cohort groups created on enrolment, or as a membership, and every member is tracked individually on goals, habits and check-ins.
- Clients
- Sessions
- Payments
- This pagePrograms
- Habits
- Community
- Website
- AI assistant
Plans
7-day free trial · 0% platform fee
Monthly plans: Lite: $29/month for up to 5 clients; Solo: $49/month for up to 20 clients; Pro: $99/month with unlimited clients; Studio: $199/month with unlimited clients. 0% platform fee. 7-day free trial. A card may be requested during plan setup; review the billing terms before confirming.
What it does
- Builds programs from modules, weeks and days, with weekly goals and themes.
- Attaches tasks with descriptions and video, image or audio to any week.
- Tracks habits per week, with streaks and check-ins on the client side.
- Distributes tasks by repeating them daily or spreading them across chosen days.
- Runs one-to-one, group and membership programs, creating cohort groups automatically on enrolment.
- Supports structured and flexible delivery, and enrolment for a person or a pair.
- Ships pre-made program templates, and drafts a program from a description with the AI assistant.
- Runs a completion flow at the end of a program to collect answers and feedback.
- Keeps goals, tasks and habits available on a client record outside any program.
Good to know
- It is not a course player; video lessons and content modules live in Courses.
- It does not export the week-by-week structure to another platform.
- It has no wearable sync; habits and metrics are entered by hand or imported from a file.
- It is not HIPAA-certified. It is GDPR-ready with full data export.
- The client app carries your branding but ships under the Coachful listing, not your own App Store account.
“Seriously. I have tried just about every coaching, booking, learning platform out there. I've tried developing my own.”
“Coachful is a very helpful platform for coaches who want everything in one place.”
Margie Wilsonon Trustpilot 
“I have tried virtually every major coaching platform on the market, and nothing comes remotely close to Coachful.”
Salma Mostafaon Trustpilot “This really is an amazing tool. I am still building but it is the first Coaching tool that has everything I have wanted.”
James Wallaceon Trustpilot 
“Coachful has a really classy platform that is easy to navigate, and create programs for my coaching clients.”
Gilli Moon Aliottion Trustpilot 
“Coachful is a robust software platform that has everything a coach needs to manage his/her practice.”
John Winderson Trustpilot 
“Such a great platform! I've been searching for something like this for ages now and it's finally here.”
CeeCeeon Trustpilot
Programs questions coaches ask
Software that turns a coaching method into something a client can follow between sessions. In Coachful a program holds modules, weeks, daily tasks, habits and check-ins, and it runs for one client or a whole cohort while tracking each person individually.
Yes. Program types cover one to one, group and membership. Enrolling clients in a group program places them in a cohort group automatically, with its own chat and feed, and each member still has their own goals, habits and check-in history.
A program is a product with a calendar: weeks, tasks and habits with a start and an end. A journey is a process with a cursor: a path you draw that always shows the client their next action, and it can contain a program along with sessions, forms and content.
No. Coachful ships pre-made program templates you can clone and edit, and the AI assistant can draft the weeks, tasks and habits from a description of your method. You can also duplicate a program you already run and adapt it.
Yes. Each client has their own start date, so everyone runs their own week one rather than waiting for a cohort launch. Group programs still place people into cohort groups with their own chat.
Yes. An enrolment can cover one person, a pair or a trio, so two or three people run the same program together on one enrolment and one payment.
You can attach a completion flow that asks your questions and collects feedback at the end, and alumni can keep community access. Progress, notes and check-in history stay on the client record.
Yes. Goals, tasks and habits work directly on the client page, so you can coach someone without enrolling them in any program, and still see their progress in the same place.
Build the program once, then run it for everyone
Weeks, tasks, habits and check-ins that keep working between sessions, for one client or a full cohort.
Built for coaches who take their clients seriously
