Booking software for coaches whose clients arrive ready.
Coachful is booking software for coaches that keeps working after the time is picked. Clients book in their own time zone, pay or use a session credit, and answer your intake questions. The video link and the reminders go out on their own, and the session lands on their client record.
7-day free trial. 0% platform fee on everything you sell.
Maya Reyes
Career coach
Clarity session
One focused hour on the decision you keep putting off.
Step 1 of 3
October 2026
Thu 15 Oct
Your time zone · Toronto (EDT)
Lena booked Thu, 9:00 AM
Paid with Apple Pay
Intake saved to her record
3 of 3 questions answered
A booking link alone leaves you doing the rest by hand.
Picking the time takes them ten seconds. Then you spend the week chasing the payment, pasting a Zoom link and finding out on the call why they booked.
The old way
- Sending a payment link after the call is booked, then chasing it
- Pasting a Zoom link into every confirmation yourself
- Spending the first ten minutes of a paid hour asking why they came
- Checking a spreadsheet to see which session of the package this is
- A cancel text at 9pm the night before, and the hour is simply gone
With CoachfulThe new way
- Payment or a session credit taken inside the same booking flow
- A Zoom, Google Meet or Teams link created the moment they book
- Their intake answers on the client record before you say hello
- Package credits spent at booking and recorded on the client
- Cancellation and reschedule rules you set once, applied to every booking
Someone books, and the admin is already done.
Clients see your real openings, in their own time zone
Your booking page is built from the availability rules you set: working hours, buffers between calls, and minimum notice. Open times are worked out live on every request, from those rules, your existing sessions and the busy times on your connected calendars, then shown in the visitor's own time zone. The time is checked again when they press book, so a slot someone took a moment earlier is declined instead of double-booked.
Thu 15 Oct · two clocks
DetectedYou · Lisbon
They see · Toronto
Your rules for this session
Every booking is paid for, or covered by a credit
A session type can be free, like a discovery call, or paid at booking through your own Stripe or Razorpay account. Clients who bought a package book against their session credits instead of paying again. Coachful takes a 0% platform fee, so you keep everything after Stripe or Razorpay processing.
Step 3 of 3 · Payment
0% platform feeClarity session
Thu 15 Oct · 9:00 AM Toronto · 60 min
Pay now
Card, Apple Pay or Google Pay
Use 1 session credit
Career reset pack · 4 of 6 left
You walk into the call knowing why they booked
Add your own questions to the booking form and the answers are saved on the client record before you meet. Forms and worksheets sit on the same record, and your coaching agreement goes out for e-signature before the first session. When you open the record, the reason they booked is already there.
Booking questions
What do you want from this hour?
Where did you hear about me?
Phone, for reminders
Lena Ortiz
You open the record and the reason they booked is already there.
The call link and the reminders go out on their own
Each session type runs on built-in video, or Coachful creates the Zoom, Google Meet or Teams link when someone books. The session is written to your connected calendar, and reminders go out by email, plus SMS at 24 hours and WhatsApp at 1 hour once messaging is switched on. Your cancellation and reschedule rules apply to every booking.
After Lena books
Zoom link readyAdded to your Google Calendar
Booked just now
Email reminder
Before the session
SMS reminder
24 hours before, with messaging on
WhatsApp reminder
1 hour before, with messaging on
Session on Zoom
Thu, 2:00 PM
Every booking lands on the calendar you already run.
Discovery calls, 1:1 sessions and group calls side by side on one month view, colour-coded by session type.
The Sessions tab, captured from the live product.
The small rules that protect your week.
Set once, with a 0% platform fee on every paid session.
Bookable from the
link in your bio.
Your link-in-bio page carries the booking offer, and one tap opens the same booking flow.
Clarity session · Thu 2:00 PM
Zoom link ready · reminder sent
The admin is done before you say hello.
Built-in video, or a Zoom, Google Meet or Teams link made for each booking.
One link for the whole team
On plans with team seats, each booking goes to a coach who is free at that time.
Maya4 coming up
KaiNext
Dana3 coming upYour cancellation rules, set once and kept.
Set your cancellation and reschedule rules once, and every booking follows them.
Cancellation
Up to 24 hours before the session
Rescheduling
Up to 24 hours before the session
Calendars synced both ways
Busy time on any connected calendar closes the slot, and new bookings appear on it.
A briefing before every call
Michelle, the AI assistant, briefs you on each client from their record before you meet.
Every discovery call, followed to a yes or a no.
Booked intake calls sit in one table, each marked upcoming, completed, no-show, cancelled or converted, with your conversion rate at the top.
The Intakes view, captured from the live product.
Go straight to the part you need.
This page is the client side of booking. If you came for the part next to it, start here.
Scheduling software
Your side of the same calendar: availability, two-way calendar sync, session types and the month view you work from.
Set up your calendar sideBooking funnels
Steps before the calendar, such as an application or a lead magnet, with pixels and UTM tracking on every step.
Put steps before the bookingCoaching packages
Sessions sold in packs, so clients spend their credits from the booking page instead of paying each time.
Sell sessions in packsEverything in the booking flow.
Every line is a shipped feature. Sharing one link across several coaches needs a plan with team seats.
Clients see your real openings, in their own time zone
- Working hours and availability rules you set
- Buffers between calls and a minimum notice period
- Open times worked out live from your rules, sessions and calendars
- Automatic time-zone detection for the person booking
- Busy times on Google, Apple and Outlook calendars close the slot
- Every booking re-checked at submission, so a conflict is declined
- The same booking flow on your website, your link-in-bio page or a booking funnel
Every booking is paid for, or covered by a credit
- Free and paid session types on the same calendar
- Payment taken inside the booking flow, through Stripe Connect or Razorpay
- Apple Pay and Google Pay at checkout
- Packages and session credits, spent at booking
- Cancellation and reschedule rules you set
- Payment plans, order bumps and discount codes
- An invoice for every payment, recorded on the client
You walk into the call knowing why they booked
- Your own intake questions, attached to the booking
- Answers saved on the client record, next to the session
- Forms, worksheets and intake questionnaires on the same client record
- Coaching agreements with e-signature, sent before the first session
- Intake answers in the same view as tags, tasks and payment history
- A briefing on each client from Michelle, the AI assistant, before you meet
The call link and the reminders go out on their own
- Built-in video calls inside Coachful
- Zoom, Google Meet and Teams links created automatically
- Two-way sync with Google Calendar, Apple Calendar and iCloud, and Outlook
- Email reminders before every session
- SMS at 24 hours and WhatsApp at 1 hour, once messaging is enabled
- Cancellation and reschedule rules you set
One booking link for a whole team of coaches
On plans with team seats, one session type can belong to several coaches. Coachful gives each booking to a coach who is free at that time, by round-robin or to the coach with the fewest sessions coming up, or it lets the client choose the coach first and then see only that coach's openings. Every coach keeps their own availability.
- Round-robin assignment across the coaches you choose
- Least busy assignment, to the coach with the fewest upcoming sessions
- Client choice, showing only the chosen coach's openings
- Only coaches free at the chosen time are assigned
- Availability set per coach
- Staff permissions for other coaches and assistants
Why coaches outgrow a free booking link
Coachful is not free. It has a 7-day free trial, card required, no charge during the trial, and you cancel in one click. If all you need is a time slot, a free plan such as Calendly's, with one event type and one calendar connection, does that job. Coachful is for the coach who also wants the session paid for, the client prepared and the follow-up recorded, on the same record as the program, the notes and the next booking. The calendar side lives in scheduling, and longer flows such as an application before the call are built as booking funnels.
- No free plan: a 7-day free trial, card required, no charge during the trial
- Cancel in one click
- 0% platform fee on paid sessions and packages
- Each booking sits on the client record with notes, programs and payments
- Completed sessions count toward ICF hours, and past sessions can be logged by hand
- Discovery calls tracked as upcoming, completed, no-show, cancelled or converted
- Booking funnels for an application or other steps before the calendar
Loved by the coaches who actually use it.
“The platform we've all been waiting for. I have tried just about every coaching, booking and learning platform out there. Coachful does it all. The support is unmatched and the updates are consistent.”
Elizabeth Gentzkow
Founder, Thrive West
“Coachful brings scheduling, payments, client communication, programs, habit tracking and accountability together. Instead of managing several different apps, everything feels more organized and professional — for the coach and the client.”
Margie Wilson
Wounded to Warrior Recovery Coaching
“A really classy platform that is easy to navigate. I used to string together a website, funnel, CRM, course builder and scheduler. Coachful offers it all in one — and the AI assistant can design all of it. Made for coaches by coaches.”
Gilli Moon Aliotti
CEO, Hummm
Coachful is booking software for coaches that runs the public booking page and everything that happens after someone books.
Clients pick a time from live availability in their own time zone, pay or use a session credit, and answer intake questions that are saved on their client record. The video link, the calendar entry and the reminders by email, SMS and WhatsApp follow automatically.
- Clients
- This pageSessions
- Payments
- Programs
- Habits
- Community
- Website
- AI assistant
Plans
7-day free trial · 0% platform fee
Monthly plans: Lite: $29/month for up to 5 clients; Solo: $49/month for up to 20 clients; Pro: $99/month with unlimited clients; Studio: $199/month with unlimited clients. 0% platform fee. 7-day free trial. A card may be requested during plan setup; review the billing terms before confirming.
What it does
- Publishes booking pages built from availability rules, buffers and minimum notice.
- Detects the visitor's time zone and shows open times in it.
- Calculates open times live from working hours, existing sessions and busy times on Google, Apple and Outlook calendars, and re-checks the time at submission.
- Takes payment at booking through Stripe Connect or Razorpay, or redeems a session credit from a package.
- Attaches intake questions to the booking and saves the answers on the client record.
- Creates Zoom, Google Meet or Teams links automatically, or runs the session on built-in video.
- Sends email reminders, plus SMS at 24 hours and WhatsApp at 1 hour once messaging is enabled.
- Applies the cancellation and reschedule rules you set to every booking.
- Assigns multi-coach session types by round-robin or least busy, or lets the client choose the coach.
- Sends coaching agreements for e-signature before the first call.
Good to know
- It has no free plan; it has a 7-day free trial with a card required.
- It does not route leads from a CRM; multi-coach session types assign by round-robin, least busy or client choice.
- It is not sold as a standalone booking link without the rest of the platform.
- It is not HIPAA-certified. It is GDPR-ready with full data export.
- The client app carries your branding but ships under the Coachful listing, not your own App Store account.
“Seriously. I have tried just about every coaching, booking, learning platform out there. I've tried developing my own.”
“Coachful is a very helpful platform for coaches who want everything in one place.”
Margie Wilsonon Trustpilot 
“I have tried virtually every major coaching platform on the market, and nothing comes remotely close to Coachful.”
Salma Mostafaon Trustpilot 
“This really is an amazing tool. I am still building but it is the first Coaching tool that has everything I have wanted.”
James Wallaceon Trustpilot “Coachful has a really classy platform that is easy to navigate, and create programs for my coaching clients.”
Gilli Moon Aliottion Trustpilot 
“Coachful is a robust software platform that has everything a coach needs to manage his/her practice.”
John Winderson Trustpilot 
“Such a great platform! I've been searching for something like this for ages now and it's finally here.”
CeeCeeon Trustpilot
Booking software questions coaches ask
Booking software for coaches is a public booking page plus everything that should happen once a time is picked. In Coachful that means availability rules with buffers and minimum notice, automatic time-zone detection, payment or a session credit at booking, intake questions saved to the client record, an automatically created video link, and reminders by email, SMS and WhatsApp.
Yes, but Coachful is not one of them. Calendly has a free plan with one event type and one calendar connection, which suits a coach who only needs a time slot. Coachful has no free plan: it has a 7-day free trial, card required, no charge during the trial, cancel in one click. What you pay for is everything after the booking, from payment to intake answers to reminders.
Yes. A session type can carry a price, and payment is taken inside the booking flow through your own Stripe Connect or Razorpay account, with Apple Pay and Google Pay at checkout. Clients who bought a package book with their session credits instead. Coachful charges a 0% platform fee, so you keep everything after Stripe or Razorpay processing.
Yes, two-way. Coachful syncs with Google Calendar, Apple Calendar and iCloud, and Outlook and Microsoft 365. Busy times on your connected calendars are removed from your booking page as they happen, new sessions appear on your calendar, and the time is checked again when the client submits, so a slot that was taken a moment earlier is declined.
Yes. You attach your own intake questions to the booking, and the answers are saved on the client record next to the session, so you read why they booked before the call starts. The same record holds your forms, worksheets and intake questionnaires, the signed coaching agreement and the payment history, and Michelle, the AI assistant, can brief you on the client before you meet.
Coachful sends email reminders before every session. Once messaging is enabled, it also sends an SMS reminder 24 hours before and a WhatsApp reminder 1 hour before. Each booking also gets its video link automatically, on built-in video or as a Zoom, Google Meet or Teams link, and your cancellation and reschedule rules apply to every booking.
Yes, on plans with team seats. A multi-coach session type gives each booking to a coach who is free at the chosen time, by round-robin or to the least busy coach, or it lets the client choose the coach and then shows only that coach's openings. Every coach keeps their own availability, with staff permissions for other coaches and assistants on the team.
In Coachful they are one system seen from two sides. Scheduling is your side: availability, calendar sync, session types and the month view. Booking is the client side: the public page, the payment or session credit, the intake questions and the reminders they receive. Longer flows, such as an application before the calendar, are built as booking funnels with pixels and UTM tracking.
Let your booking page do the admin before every call
Payment or a session credit, intake answers, the video link and the reminders, handled at booking on the same platform that runs your coaching.
Built for coaches who take their clients seriously
