Coachful is a coaching platform for the whole client loop: your website and funnels, booking and checkout, agreements, programs with tasks and habits, video sessions, community, invoices and an AI assistant. One login for you, one app with your branding for your clients.
7-day free trial, card required, no charge during the trial, cancel in one click.
Lena Ortiz
90-Day Reset · client since February
Client loop
Stage 6 of 8
Site
Booked
Paid
Signed
Program
Calls
Group
Renew
Downloaded your 5-day sleep reset
Lead magnet · via your link in bio · 12 Feb
Booked a discovery call
Tue 18 Feb · 30 min · on your calendar
Bought the 90-Day Reset
Payment plan · 2 of 3 paid
Signed the coaching agreement
24 Feb · 9:14 AM · stored
Week 3 · Evenings that end on time
4 of 5 tasks · morning pages streak 11
Session 4 · today, 2:00 PM
Built-in video · WhatsApp reminder sent
Briefing for 2:00 PM
Two evening check-ins missed. Morning streak at 11 days.
Posted a week 3 win
Autumn cohort · 9 replies
Every tool does its one job. None of them knows that the person who paid on Monday is the person who skipped Thursday’s check-in.
With CoachfulA coaching platform is software that holds a coaching practice in one place: delivering the work, running the business around it, and finding the next client. In Coachful, delivery means programs, sessions and a community; running the business means client records, booking, payments and agreements; finding clients means a website, funnels and email. All of it sits behind one login.
A coaching platform
One loginGrow
Find the next client
Deliver
Do the coaching
Run
Keep the business straight
Lena moves through all three on one record
When a client books, their intake answers go on their record. When they pay, the payment sits against the package they bought. When they sign, the agreement is stored next to it, and every session, note, check-in and habit streak joins the same page. Before a call you open one page instead of four tabs.
Where it lands
Updated as it happens
Lena Ortiz
RecordIntake answer
“Evenings run late and I sleep badly”
Package
90-Day Reset · 7 of 12 sessions left
Agreement
Signed 24 Feb · on file
Notes
2 shared with Lena · 1 private
One page to open before the call, filled in by everything that came before it.
Your clients sign in once and find everything you gave them: today’s tasks and habits, the next session with its joining link, the worksheet you asked for, their program, the community and their messages with you. It runs on iPhone, Android and the web, with your logo and colours inside the Coachful app.
Morning, Lena
Today
Your logo and colours, on every screen.
Free for every client you invite.
Not every coach needs one. If you run single sessions, set no work between them and take payment by bank transfer, a booking link will do. A platform earns its place once you sell packages or programs, clients need something to do between calls, or you pay for four or more tools that do not share a client list.
Do you need a platform?
Answer honestlyA platform fits your practice
3 of 3 signsMostly no? A booking link is enough for now.
Every client and how they are doing, today’s tasks, the sessions coming up and the month’s numbers, with a summary waiting after recorded calls.
The coach dashboard from the Coachful demo account.
Eight jobs that usually live in eight separate tools. In Coachful each one writes to the same client page, so the next stage starts where the last one stopped.
A section-based site with a blog and lead-magnet funnels. Each lead arrives with its source attached.
Sleep better in five days
A free reset guide from Maya
Booking pages with availability rules and calendar sync, and a checkout with payment plans, Apple Pay and Google Pay.
Strategy hour · Tue 18 Feb
Your coaching agreement goes out for e-signature and is stored on their record with the timestamp.
Coaching agreement
Weekly goals, daily tasks, habits and morning and evening check-ins, released day by day.
Week 3 · today
2 / 3Built-in video or Zoom, Meet and Teams links, reminders by email, SMS and WhatsApp, and a summary of recorded calls.
Maya
LenaA feed, group chat and direct messages, with a cohort group created when clients enrol in a program.
Lena · Autumn cohort
2hThree nights in a row with the phone off by 9:30. Who else is in?
An invoice for every payment, plus revenue, funnel attribution and client engagement in one view.
Michelle works from your live practice data, drafts the next step and waits for you to confirm it.
Lena missed two evening check-ins. Want a lighter week 4 drafted for her?
A closing questionnaire collects her answers at the end of the program, you send the next offer, and she pays in the same checkout. Her notes, streaks and history stay exactly where they were.
The usual stack, row by row, and where each job lives in Coachful.
In Coachful1 loginBooking
Calendly or another booking link
Video calls
A separate Zoom account
Payments
Stripe payment links and a spreadsheet
Agreements
DocuSign or another signing app
Homework
Google Docs and PDFs
Courses
Kajabi or Teachable
Community
WhatsApp or Circle
Mailchimp
Website
Squarespace or Wix
Keeping a tool you like? Coachful creates Zoom, Meet and Teams links for your sessions and connects to Zapier for the rest.
Nothing on this list is an extra charge.
iPhone, Android and the web, with your logo and colours inside the Coachful app. Free for every client you invite.
Payments settle in your own Stripe or Razorpay account. Coachful takes nothing on top of their processing.
Completed sessions count toward ACC, PCC and MCC, with paid and pro bono hours in the log.
One ZIP holds your roster, notes, check-ins, goals, habits, sessions and form responses.
No asterisks and no add-on pricing. This is what you get.
Most coaches assemble the same stack: a booking link, a video tool, payment links, an e-signature app, a course host, a community app, an email tool, a website builder and a notes doc. Coachful covers each of those jobs, and because they share one client record, the hand-offs between them disappear.
A coaching platform should help fill the calendar as well as manage it. Coachful includes booking, application, lead-magnet and checkout funnels, email sequences, a link-in-bio page that sells, lead stages with follow-up reminders, and analytics that show which source paid. Michelle, the AI assistant, drafts programs, pages and emails from your real practice data.
“I have tried virtually every major coaching platform on the market, and nothing comes remotely close to Coachful. For me, it is the definitive coaching platform.”
Salma Mostafa
Selected Career Coaching
“Like every business owner, I was paying for 5+ platforms and it still wasn't what I really wanted. Coachful has everything in one place. I already saved $1,300 cancelling everything I had duct-taped together. And I only have one login.”
Emily Fulcher
Founder, AilikiFIT
“I tried running my coaching business across five different apps. It was a complete waste of time and money. Then I found Coachful. It was everything I need in one platform. Jump in and try it, you won't regret it.”
Christopher Duff
Founder, Duff X Athletics
A client can find the coach’s website, book and pay, sign an agreement, follow a program with tasks, habits and check-ins, join sessions on built-in video and take part in a community, and every step is recorded on one client record. The coach works from one login, and the client uses one app that carries the coach’s branding on iPhone, Android and the web.
Plans
7-day free trial · 0% platform fee
Monthly plans: Lite: $29/month for up to 5 clients; Solo: $49/month for up to 20 clients; Pro: $99/month with unlimited clients; Studio: $199/month with unlimited clients. 0% platform fee. 7-day free trial. A card may be requested during plan setup; review the billing terms before confirming.
“Seriously. I have tried just about every coaching, booking, learning platform out there. I've tried developing my own.”
“Coachful is a very helpful platform for coaches who want everything in one place.”
“I have tried virtually every major coaching platform on the market, and nothing comes remotely close to Coachful.”
“This really is an amazing tool. I am still building but it is the first Coaching tool that has everything I have wanted.”
“Coachful has a really classy platform that is easy to navigate, and create programs for my coaching clients.”
“Coachful is a robust software platform that has everything a coach needs to manage his/her practice.”
“Such a great platform! I've been searching for something like this for ages now and it's finally here.”
A coaching platform is software that holds a coaching practice in one place: delivery, practice management and growth. Coachful covers delivery with programs, habits, check-ins, sessions and a community; management with client records, booking, payments, invoices and agreements; and growth with a website, funnels and email. Every part writes to the same client record, and clients use one branded app on iPhone, Android and the web.
In Coachful it includes booking pages with two-way Google, Apple and Outlook calendar sync, built-in video, checkout with payment plans and invoices, agreements with e-signature, multi-week programs with tasks and habits, courses and downloads, a community feed with group chat, a website with funnels and email sequences, analytics, and Michelle, the AI assistant. One subscription covers all of it, with a 0% platform fee on what you sell.
It depends on how you coach. If you only run one-off sessions, a booking link and a payment link will do. If you sell packages or programs and want clients doing work between calls, choose a platform that keeps sessions, payments, programs and messages on one client record. Coachful is built for that, and the plans page shows how many clients each plan covers as your practice grows.
Yes. Coachful starts with a 7-day free trial. A card is required at signup, nothing is charged during the trial, and you can cancel in one click. In those 7 days you can build a program, publish a booking page, connect Stripe or Razorpay and invite yourself as a test client to see the branded app from the client side.
No. Clients never pay Coachful anything. They sign in to your branded client home on the web, or to the iOS and Android app, for free. They only pay you, for the sessions, programs and products you sell, and the money settles in your own Stripe or Razorpay account with a 0% platform fee.
Yes. In Coachful your logo and colours appear across your website, your client home and your emails, and you can connect your own domain on plans that include one. When clients sign in to the iPhone or Android app, they see your logo and colours, your program names and your community, so the experience reads as your practice from the first login.
A coaching CRM keeps the client record: contact details, notes, sessions, payments and tags. A coaching platform keeps that record and also does the work around it: booking, checkout, agreements, programs with daily tasks, video calls, a community and marketing. In Coachful the CRM is one part of the platform, so the record fills itself as clients book, pay, sign and check in.
Yes. During onboarding the Coachful team imports your clients, programs and content for you, so you do not start from an empty account. If you ever leave, you can export all client data as a ZIP with your roster, notes, check-ins, goals, habits, sessions and form responses, plus a course export and a full account backup.
Website, booking, payments, agreements, programs, video, community and AI in one coaching platform. 7-day free trial, card required, no charge during the trial, cancel in one click.
Built for coaches who take their clients seriously
