The coaching app clients open between your sessions.
Coachful is a coaching app for you and every client you coach. They open today's tasks, habits, check-ins, the next session and a chat with you. You open your client list, today's calls and your messages. It runs on iPhone, Android and the web, with your logo on it.
7-day free trial for you. Free for every client you invite.
Morning, Maya
3 sessions today · 12 clients
Lena92%
Marcus74%
Priya0%
Sam12%Goal review · Lena
2:00 PM · built-in video
Goal
Own my mornings
Due 30 Nov · 3 of 5 milestones
Morning, Lena
2 of 318
day streak
Morning check-in
Done at 7:12
Lena · 2 of 3 done today
on your Clients tab
Your logo and colours
inside the Coachful app
Your clients have an app for everything except your coaching.
Their week runs on their phone. If your coaching lives in a PDF, an inbox and a calendar invite, it loses to every other app they open before breakfast.
The old way
- Homework in a shared doc, voice notes on WhatsApp, the Zoom link in a three-week-old email
- You find out on the call that the week went sideways on Tuesday
- Five logins for you, and a different one for every tool your clients touch
- Nothing on their phone carries your name
With CoachfulThe new way
- Today’s tasks, habits, check-ins and the next session in one app on their phone
- Chat, voice notes and files with you, right next to the work
- You see who checked in and who went quiet from your own phone
- Your logo, colours and words inside the Coachful app on iPhone and Android
You and every client, in the same app all week.
The same app, signed in two ways: as your client it opens their day, and as the coach it opens your whole practice.
You know who needs you before you open a laptop
- Every client with task completion and a status: thriving, active, inactive or at risk
- Today’s sessions and their joining links
- Messages with every client, and the community you run
- Your own task list, in the order you work
- Michelle, the AI assistant, a tap from the dashboard
They always know the next thing to do
- Today’s focus tasks, habits and morning and evening check-ins
- The next session with its joining link and prep worksheet
- Chat with you, their program group and the community
- Goals with progress, milestones and a weekly reflection
- The courses, worksheets and downloads you have given them
Want every client-side screen in detail? See the client app tour
From their morning to your evening, nothing falls between apps.
Your clients know what to do today
A client opens the app and lands straight on today. A short list of focus tasks, the habits you set, a morning and an evening check-in and the next session sit on one screen, with their goal and its progress above them. When they tick something off, it shows up on your side.
Lena · Wednesday
18 day streakGoal · due 30 Nov
Own my mornings
3 of 5 milestones
Focus today
1 of 3You see who needs you from your own phone
Sign in as the coach and the same app opens your practice. Every client shows their task completion and a status, next to today's sessions, your own task list and your messages. Between two calls you can spot who has gone quiet this week and message them before Thursday comes around.
Your clients · 12
This week5
Thriving
4
Active
2
Inactive
1
At risk
Lena Hart
Checked in at 7:12
Marcus Reid
3 of 4 tasks this week
Priya Shah
Nothing logged this week
Sam Okafor
Last active 3 days ago
Every conversation sits next to the work
Clients stop sending voice notes on one app and worksheets on another. Chat with you, their program group and the community live in the same app as their tasks, and a session starts from its card. Reminders go out by push and email, with SMS and WhatsApp once messaging is on.
Chat with Lena
DirectThat walk is working. Same again tomorrow, before the inbox.
An AI coach that answers at 11pm, with your rules
Turn on the AI Coach and your clients can message it inside the app, by text or by voice note. You give it a name, a face, a personality and the topics it must stay away from, plus the moments it should send the client back to you. It answers from the client's own program, tasks, habits, check-ins and next session.
11:04 PM · Priya
AI Coach
Maya’s assistantMissed two days. What do I do tonight?
You still have lights out at 22:30 and tonight’s check-in. Want me to add “Prep tomorrow’s three” to today?
Yes please
Added to todaySet by you
Who
8 selected clients
Personality
Warm, direct, brief
Avoid
Medical advice
Hand back
Refunds and pricing
Knowledge
4 documents
Voice notes accepted
Switch on an AI coach for the clients you choose.
Pick every client or a chosen few, give it a name and a face, and see an estimated monthly cost per active client before it goes live.
The AI Coach settings, captured from the live product.
The screens that keep clients going between calls.
Four real screens from the client side, as a client sees them on a phone.
Program
Where they are in the program, and who is in it with them.
Habits
Every habit counting toward its 30 days, with a daily reminder.
Goals
The goal, how close it is, and the weekly reflection.
Community
Your feed, live events and the people doing the work too.
The small things that bring clients back tomorrow.
All in your plan, with no per-client charge.
Today, on their
home screen.
Interactive widgets on iPhone and Android. A tap ticks the task or logs the habit without opening the app.
18
day streak
Next session
2:00 PM
Goal review with Maya
Goal review with Maya
Today · 2:00 PM
Calls start from the session card.
Built-in video, or the Zoom, Meet or Teams link created for you.
You choose the four tabs in their dock
Order the client menu once. The first four sit in the phone dock and the rest open from More.
Behind More
My Coaching · My Plan · Discover
Your practice, inside the Coachful app.
There is no separate store listing under your name to set up or keep current. Clients see your brand the moment they sign in.
Free for every client
Only you subscribe. Clients never see a bill from Coachful, on any plan.
Reminders they act on
Push for sessions and messages, plus email, SMS and WhatsApp session reminders once messaging is on.
Everything in the coaching app.
No asterisks and no add-on pricing. This is what you get.
Your clients know what to do today
- A today view with focus tasks (three a day by default) and a backlog for the rest
- Habits with daily reminders, counts and streaks
- Morning and evening check-ins, plus a weekly reflection
- Goals with a progress ring, a deadline and milestones
- The program they are in, with the current week and, in a group program, their group
- The next session with its joining link and any prep worksheet
You see who needs you from your own phone
- Every client with task completion and a status: thriving, active, inactive or at risk
- Today's sessions and their joining links
- Messages with every client, and the community feed you run
- Your own task list, in the order you work
- Michelle, the AI assistant, a tap from the coach dashboard
- A phone dock with Home, Clients, Sessions and Community by default, which you can rearrange
Every conversation sits next to the work
- Direct chat with voice notes, photos, video and files
- Messages you schedule to send later
- Program group chats and a community feed with posts, comments and live events
- Sessions on built-in video, or Zoom, Google Meet and Teams links created for you
- Push notifications for sessions, messages and reminders
- Session reminders by email, plus SMS at 24 hours and WhatsApp at 1 hour once messaging is enabled
An AI coach that answers at 11pm, with your rules
- Available to every client, or only the clients you pick
- Its own name and avatar, with your personality notes and custom instructions
- Topics to avoid, and rules for when to point the client back to you
- Answers from the client's program, tasks, habits, check-ins and next session
- Adds a task or a habit to the client's list when they ask for one
- Draws on the documents you upload to its knowledge base
- Runs on AI credits, with an estimated cost per active client shown before you switch it on
Your logo on every screen they open
Clients download the Coachful app from the App Store or Google Play and sign in with your invitation. From there it looks like your practice: your logo, your colours, your app title and the words you use for things. The app ships under the Coachful listing, so there is no separate store listing under your name to set up or maintain.
- Your logo in light and dark, your accent colour and your app title
- Rename product words in the English interface, so programs can be playbooks or whatever you call them
- You order the client menu: the first four items sit in the phone dock and the rest open from More
- A phone preview in Language & Menus shows exactly what clients will get
- Home screen widgets carry your logo, name and accent colour
- Your own domain for the web version, on plans that include a custom domain
On iPhone, Android and the web, free for every client
Only you subscribe. Clients use the app on iPhone, Android or any browser with the same sign-in, and they never see a bill from Coachful. Home screen widgets put today where they already look, and a tap on a widget ticks the task or logs the habit.
- Native apps on iPhone and Android, plus the same account in any browser
- Interactive home screen widgets on both, plus lock screen and StandBy widgets on iPhone
- Widgets for today, tasks, habits, streaks, goals, the next session, community and programs
- Free for every client you invite, with no per-client charge on any plan
- Clients join by your invitation, by buying an offer, or through a funnel sign-up step
- Their courses, worksheets and downloads in a content library inside the app
Coaches who moved their clients into one app.
“Coachful brings scheduling, payments, client communication, programs, habit tracking and accountability together. Instead of managing several different apps, everything feels more organized and professional — for the coach and the client.”
Margie Wilson
Wounded to Warrior Recovery Coaching
“Coachful has everything a coach needs to manage their practice. It literally has everything I need to attract leads, convert those leads to clients, and deliver content with an incredible interface that has my branding on it.”
John Winders
Founder, SMPL
“A really classy platform that is easy to navigate. I used to string together a website, funnel, CRM, course builder and scheduler. Coachful offers it all in one — and the AI assistant can design all of it. Made for coaches by coaches.”
Gilli Moon Aliotti
CEO, Hummm
Coachful is a coaching app for coaches and their clients, on iPhone, Android and the web.
Clients open a daily view with focus tasks, habits, morning and evening check-ins, goals and the next session, chat with their coach, join sessions and take part in the community. Coaches open the same app to see every client with task completion and a status, run the day's sessions, answer messages and work with Michelle, the AI assistant. The experience carries the coach branding inside the Coachful app, and clients are never charged.
- Clients
- Sessions
- Payments
- This pagePrograms
- Habits
- Community
- Website
- AI assistant
Plans
7-day free trial · 0% platform fee
Monthly plans: Lite: $29/month for up to 5 clients; Solo: $49/month for up to 20 clients; Pro: $99/month with unlimited clients; Studio: $199/month with unlimited clients. 0% platform fee. 7-day free trial. A card may be requested during plan setup; review the billing terms before confirming.
What it does
- Gives clients a daily view with focus tasks, habits, morning and evening check-ins, goals and the next session.
- Shows the coach every client with task completion and a thriving, active, inactive or at risk status.
- Runs as native iPhone and Android apps and in the browser, from one account.
- Provides interactive home screen widgets on iPhone and Android, plus lock screen and StandBy widgets on iPhone.
- Holds direct chat with voice notes and files, program group chats and a community feed.
- Starts sessions on built-in video, or on Zoom, Google Meet and Teams links it creates.
- Sends push notifications for sessions, messages and reminders.
- Runs an optional AI Coach that clients message by text or voice note, configured by the coach and paid for with AI credits.
- Carries the coach logo, colours, app title and renamed product words.
- Costs the client nothing on any plan.
Good to know
- It caps the client menu at six items on mobile and eight on desktop, with at most two custom entries.
- It has no check-in by SMS reply; clients check in inside the app.
- The AI Coach stays off until the coach sets it up, and every reply uses AI credits.
- It is not HIPAA-certified. It is GDPR-ready with full data export.
- The client app carries your branding but ships under the Coachful listing, not your own App Store account.
“Seriously. I have tried just about every coaching, booking, learning platform out there. I've tried developing my own.”
“Coachful is a very helpful platform for coaches who want everything in one place.”
Margie Wilsonon Trustpilot 
“I have tried virtually every major coaching platform on the market, and nothing comes remotely close to Coachful.”
Salma Mostafaon Trustpilot 
“This really is an amazing tool. I am still building but it is the first Coaching tool that has everything I have wanted.”
James Wallaceon Trustpilot “Coachful has a really classy platform that is easy to navigate, and create programs for my coaching clients.”
Gilli Moon Aliottion Trustpilot “Coachful is a robust software platform that has everything a coach needs to manage his/her practice.”
John Winderson Trustpilot 
“Such a great platform! I've been searching for something like this for ages now and it's finally here.”
CeeCeeon Trustpilot
Coaching app questions coaches ask
If you want one app that you and your clients both use, Coachful covers the client side (a today view with tasks, habits, morning and evening check-ins, sessions, chat and community) and the coach side (every client with a status, today's sessions, messages and Michelle, the AI assistant) on iPhone, Android and the web. If you only need a booking link or a standalone habit tracker, a single-purpose app is simpler.
Yes, inside the Coachful app. Clients download Coachful from the App Store or Google Play, sign in with your invitation, and see your logo, colours, app title and renamed product words. Home screen widgets carry your logo and accent colour too. The app ships under the Coachful listing, so you do not get a separate store listing under your own developer account.
No. Only the coach subscribes to Coachful, and there is no per-client charge on any plan. Clients download the app for free, sign in with the invitation you send or by buying one of your offers, and never see a bill from Coachful. For you, there is a 7-day free trial: card required, no charge during the trial, cancel in one click.
Yes. Coachful has native apps on iPhone and Android, and the same account works in any browser. Both phones get interactive home screen widgets for today, tasks, habits, streaks, goals, the next session, community and programs, and iPhone adds lock screen and StandBy widgets. A client can tick a task or add to a habit count straight from a widget.
Yes. The Coachful AI Coach lives in the client's chat. You give it a name, an avatar, a personality, topics to avoid and rules for when to point the client back to you, and you choose whether every client or only selected clients can use it. It answers from the client's program, tasks, habits, check-ins and next session, accepts voice notes, and runs on AI credits.
A good part of it. Sign in as the coach and the dashboard shows every client with task completion and a thriving, active, inactive or at risk status, today's sessions with their joining links, your task list and your messages, with Michelle a tap away. Building a program or editing your website is easier on a larger screen, and the same account opens in any browser.
A client portal is a page clients visit when they remember, and WhatsApp holds the conversation but none of the work. A coaching app puts today's tasks, habits, the morning and evening check-ins, the next session and the chat in one place, with push notifications for sessions and messages. In Coachful, session reminders can still go out by WhatsApp at 1 hour once messaging is enabled.
They work through today's focus tasks and habits, do morning and evening check-ins and a weekly reflection, track goals with milestones, join sessions on built-in video or a Zoom, Meet or Teams link, fill in prep worksheets, message you with voice notes and files, post in your community, and open the courses and downloads you have given them. You see their completions and check-ins on your side.
Give your clients an app they open every day
Today on their home screen and your whole client list in your pocket, from one app. Start with a 7-day free trial.
Built for coaches who take their clients seriously
